Bid Cover Letters With MUSCLE!

Frankly, most people think of a cleaning bid cover letter as a weak, nearly meaningless, part of any janitorial proposal, nothing more than a formality.

Don’t believe it – It couldn’t be further from the truth!

No, in fact, put it together the RIGHT way, and your bid cover letter can become one of, if not,THE most powerful sales tools (pages) in your cleaning proposal.

But, as I said, most commercial cleaning and maid service businesses put very little thought, and even less effort, into the cover letter. To them, it’s just a short, meaningless page they feel forced to include, if for no other reason, than – they think it makes them look professional.

As a result, most cover letters simply spit out the same safe, but boring stuff that has been putting building owners and property managers for years.

‘Thanks for allowing me to bid… We appreciate your interest… blah, blah, blah.’

If it bores you, you can pretty safely assume – it’s boring your prospects too!

It’s not the cover letter that’s the problem, it’s what it says about us as the cleaning contractor – that’s the REAL problem!

And what’s that?

Well, it’s that we didn’t take the time to highlight those
important duties, issues, details, areas our customer told us
about their building.

You need to see the cover letter as a powerful tool to forcefully attract your prospect to WANT to business with you, and you alone!

The bid cover letter gives you that opportunity. Don’t miss it. Here’s how:

First, don’t get me wrong, It’s ok to use some of the standard language you’re used to seeing in professional cleaning bid cover letters such as ‘Thanks for taking the time to show me your facility’ or ‘As you review the bid, feel free to call me with any questions.’

BUT- that’s just the beginning.

That’s right! Use the cover letter as THE place to clearly show that you’ve heard your prospects complaints, concerns and issues, LOUD AND CLEAR,
understand them, care about them and have a definite plan for solving them and better yet, keeping them solved.

You can do it.

Please leave your comments below. Thanks, Dan

7 Responses to “Bid Cover Letters With MUSCLE!”

  1. kotobere says:

    i am deeply overwhelmed with your stuff but still following up contract applications . thanks

  2. Rick says:

    Great piece of advice Dan! I find that constructing your entire proposal with the prospects point of view in mind will help to score more contracts. You really have to make the proposal “relate” to the prospect. Don’t be just another cleaning company with the same catch words in each proposal – make the client aware that you were actually listening to them on the walk-through.

  3. DLiebrecht says:

    Hey Rick, thanks for great note and glad you’re finding the emails and videos valuable. Wishing you MUCH success in your cleaning business! Dan, Clean Guru LLC

  4. Sophia Green says:

    Thanks Dan I believe you are exactly correct. I will be using this from now on with my proposals.

  5. DLiebrecht says:

    Thanks Sophia, glad you found the video valuable. Wishing you much success in your cleaning business. Dan, CleanGuru LLC

  6. Bruce says:

    Dan this is a wonderful piece of advice like all of your advice are. However, it fits some of my ITB but I send proposal out like a machine gun because I realize that this business is a numbers game. Furthermore, I realize you have to be in it to win it. I really appreciate your advice sometimes I need that pick me up sort of speak. Yes! sometimes it can get rough out here. you are a real trooper because your words and videos keep us all on the same page.
    Thanks Dan

  7. CleanGuru says:

    Bruce, thanks for your note. Glad you find the videos useful/encouraging. Wishing you much success in your cleaning business. Dan

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