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Cleaning Business Marketing Strategy: Rinse and Repeat!

‘I’m at the end of my 18 month pre-set plan of marketing steps – now what?’  That’s a question we hear from time to time from janitorial businesses who have completed all the steps in their marketing schedule. They want to know – what’s next? That’s right – now what?

Watch this fast paced video – Cleaning Business Marketing Strategy: Rinse and Repeat! where Dan explains an easy yet effective strategy to continue to leverage your same critical marketing messages without having to come up with whole new set of marketing pieces. Plus, he’ll give a practical plan for not losing the value of the marketing schedule of steps you worked hard to put together.

Thanks for watching our video – Cleaning Business Marketing Strategy: Rinse and Repeat! but, don’t stop there – be sure to check out our video:

What Would YOU Want from a Cleaning Service?, where Dan shares practical examples of things he might want to look for – if HE were a building owner or property manager and was going out to hire a contract cleaner to service his building or office. Then, he’ll give practical steps you can take to prove to your commercial or residential cleaning business customers that you – in fact, have the very qualities and procedures they’re looking for.

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a commercial cleaning or residential maid service business from painful to profitable. Want to Flip Yours?

2 Responses to “Cleaning Business Marketing Strategy: Rinse and Repeat!”

  1. Ronald Carr says:

    Hi, Dan I am brand-new to the marketing how do I get started where do get a list together I am doing a lot of subcontracting and now I want to get my own accounts how do I get started in the marketing

  2. DLiebrecht says:

    Hi Ron,
    Thanks for your note! You may want to check out some of the resources available at CleanBid.net including our book, Discover the Guru in You as well as our CleanSuccess Video Coaching Series, but here are a few strategies we think are particularly important and you may want to keep in mind as you begin to grow you commercial cleaning, janitorial company:

    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer (i.e. medical, office, retail etc)

    2. Once, you determine who you want to clean, we suggest building a list of companies that meet that criteria by using, for example, an online business list service.

    3. Next, we suggest identifying the decision maker. You can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. See S.M.A.R.T. call at CleanBid.net resources (videos/email).

    4. We recommend you create and follow a pre-scheduled list of marketing steps which you may include sending a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.

    5. Maybe most important of all, we believe creating a powerful message, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than ‘We are bonded, licensed and insured.’

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information provided above useful.

    Wishing you much success in your cleaning business,
    Dan
    Clean Guru LLC

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