Could Ice Cream Biz Hold KEY to Success in Cleaning Biz?
There’s a place that sells soft serve ice cream near where I live.
Don’t ask me how I know…. lol
Anyway, in the last 2 or 3 summers, they’ve been booming with business with people are lined up from 10 in the morning until late at night.
And that’s seven days a week, all summer long.
But, their story is quite different.
You see, they used to get everybody to come to them, baseball teams – everyone!
Not any more.
They’ve gotten so slow in the last year or two, I wouldn’t be surprised if they shut down completely –while the other ice cream shop is, like I said, booming.
I mean – they’re both in the exact same business.
They’re located just 10 minutes from each other – both in good locations.
So, really, what’s up?
Well, to make it quick – the short answer, from what I can see is one has a business model that WORKS – and the other doesn’t!
The successful outfit serves up huge portions of ice cream … MUCH more than you would expect!
Customers ‘eyes get as big as saucers’ when they are handed their precious ‘cargo’, I mean, order.
…or at least, that’s what I’ve been told!
Anyway, I forgot to tell you one other important bit of information….
Their prices are higher – that’s right, a lot higher than the other ice cream shop. But you know what?
You guessed it – People don’t seem to care! That’s right, at least so far – their business model of over-delivering the creamy treats has hungry customers feeling more than willing to buy – and, to at least temporarily ignore any concerns they may have had about price.
Is it a fluke?
Well, it may be.
And if you instantly dismiss it as, just that, a ‘fluke’. .. then, that’s likely all it every will be for you – and you could completely miss a golden opportunity.
But, if you see it as possibly an example of a business model, then, you may have just found a possible ‘blueprint’ to success.
Notice I said possible – more investigation is definitely in order.
For example: Do the numbers make sense? Does the strategy of large portions offset by high prices result in a net profit far beyond the other guy’s strategy or not?
But that’s not really the main lesson, anyway.
The main lesson is mind-set.
Look with ‘eyes of opportunity’ so you don’t too quickly dismiss stories about successful businesses as one-time ‘wonders’ or flukes that don’t apply to the cleaning business.
They may actually be a real-life example of a winning business model waiting for you to learn and profit from.
Because, this idea isn’t necessarily just about ice-cream stores, is it?
No, it works for janitorial cleaning companies too.
It’s not hard to do the ‘math’:
Find someone who has run, or is still running, a janitorial cleaning company that’s succeeding in all the important ways you’re looking for including:
1. Delivering a reliable service,
…and then study their ‘business model’, it may not be a fluke at all!
Discover the Guru in YOU,
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