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Do You Ever Feel Like A Punching Bag?

Do you ever feel like a punching bag… in your cleaning business?

Well, if so, you’re not the only one, because that’s exactly how we felt.

Let me tell you our story….

For too many exhausting years, our cleaning business “pounded” on us, every day.

It was bad.

Tony and I were just barely making it, many times needing to use credit cards just to cover the payroll and monthly bills!

We ran around like crazy during the day trying to get more account, and then turned right around and cleaned until late at night.

Yep, you guessed it, we had to race right back to work early the next morning, to fix problems, at the accounts we didn’t have time to check the night before!

And there were always problems. But, we thought, “if we just worked hard enough”, it would somehow make us successful.

It never did!

…and we’ve often wondered, “how many other people were stuck just like we were, working like a dog, but just barely getting by?”

And why?

Probably because, just like us back then, they simply don’t know WHAT things to change, HOW to change them, or even WHERE to start.

Back to the story;
Well, if just hoping our hard work would make us successful didn’t work, what did?

Well, here it is. We finally did discover the hard-to-find secrets to 1. Getting Accounts, 2. Staying Profitable, and 3. Having FUN in the cleaning biz!

Hint: the secrets aren’t what you might think!!

For several years, we told only a few people, mostly just “close friends” in the cleaning business.

Then something changed!

We got sick and tired of seeing cleaning contractors, just like us, desperately struggling, just to survive in today’s world of low balling franchises and empty promising national cleaning outfits – especially when it doesn’t have to be that way!

We decided – we had enough!!

That’s right! Now, we’re on a mission to ‘level the playing field’, so you too, can begin to compete and win against the “big guys”!

We’re eager to give YOU the keys to getting a fast growing, profitable cleaning business ASAP!!

But, first, before we start, we should be clear – we’re definitely NOT for everybody.

If you’d rather do things the hard way, and are perfectly willing to spend the next 20 yrs. slowly and painfully trying to learn how to pick up a handful of accounts along the way, we’re probably
NOT for you.

And if your satisfied with how fast you are growing and how much money you’re making now, then we’re definitely NOT what you’re looking for.

And if you’re not open to change, or easily offended by new ideas, explained in a direct, pull-no-punches approach, then we’re probably not going to be your cup-of-tea!

Feel free to look elsewhere…no hard feelings.

But, if you DO want to get your hands on the stuff that really works – and if you’re ready to start NOW to quickly create a FAST growing and PROFITABLE cleaning business… then, you’re definitely in the right place!

What you’ll hear may surprise, or occasionally shock you, but it may also be, just what you’ve been looking for!

Each week, we’ll reveal tips, ideas and strategies to help flip your cleaning business from painful to profitable!

And that’s important
– because it sure isn’t any fun when it’s not profitable!

Please leave your comments below. Thanks, Dan

31 Responses to “Do You Ever Feel Like A Punching Bag?”

  1. Cheryl says:

    ready, set, GROW! Send me what you’ve got!!

  2. DLiebrecht says:

    Hi Cheryl, I’m glad you’re with us, getting our email and video series. Hope you continue find them valuable and encouraging as you work to grow your cleaning business. Be sure to visit our site at cleanbid.net to check out all of our products, services, demos and other resources. Dan

  3. sy kuperman says:

    That was refreshing; sounds like it’s from the heart. I’m
    thinking of going into the janitorial business because it’s
    residual; and that’s the only reason. That worker’s comp has
    got me upset.

  4. DLiebrecht says:

    Hi Sy, thanks for sharing your comment. We still believe the commercial janitorial business can be a terrific opportunity. Wishing you much success in growing your cleaning company! Dan

  5. Brenton says:

    Hey Dan,

    First off thank u for the coaster with Tony and your signature. I use it everyday. Secondly your weekly video tips definately keeps me wanting to know more on how to change my janitorial business. Further the mill video is a great way to start maximizing your results. Lastly, I have had several compliments based of the proposal system that we use with you too. We are glad to be a part of the team. Can’t wait to learn more.

  6. DLiebrecht says:

    Brenton, thanks for the kind words! Terrific to hear your finding CleanBid software as well as our videos and emails valuable! Glad to have you with us and wshing you much success in your cleaning business. Dan

  7. vee says:

    Listening to the videos aqnd reading Tony’s stories give me insight of what to expect in the world of commerical cleaning.

  8. Vee says:

    Listening to the videos give me a better understanding of commercial cleaning industry.

  9. DLiebrecht says:

    Vee, thanks for your comment! We’re so glad you find our videos valuable. Wishing you much success in your cleaning business! CleanGuru LLC

  10. Charles says:

    Dan, everything you guys put out is helpful to our company, the bidding software is great and the info is great, keep the good news coming

  11. DLiebrecht says:

    Charles, thanks so much! Glad to hear you’re finding our software and videos valuable. Wishing you much success in your cleaning business. Dan, CleanGuru LLC

  12. Dion says:

    What if you want to focus on just commercial carpet cleaning?

  13. DLiebrecht says:

    Hi Dion, thanks for your note! Good news – many of the same marketing, selling and profit strategies we explain in our books, emails and videos apply equally well to commercial carpet cleaning business as they do to janitorial companies or residential maid services. Wishing you much success in your cleaning business, Dan, Clean Guru LLC

  14. Jav says:

    HI Dan, i get your email and enjoy reading them hoping I’ll pick up that special tip to turn my failing business. I’ve just started out and cant seem to make head ways to getting clients/customers and decent cleaners. Please help me to make my business profitable…sick of being broke..
    Kindest regards – Jav

  15. DLiebrecht says:

    Hi Jav, thanks for your note! Glad to hear you’re finding the videos valuable. And, ‘Hang in there’ – it can be challenging in the early years of starting a cleaning business. But, if you keep putting the ‘pieces of the puzzle’ together – I think you’ll find soon everything from adding new jobs to keeping good employees starts to get easier. Also, be sure to check out the free resources available at web site under the tab – RESOURCES. You may soon discover what Tony and I discovered: That, our janitorial businesses improve, when we ourselves improve (i.e. with better training, strategies, systems etc.) Best regards, Dan, CleanGuru LLC

  16. Saia says:

    Hi Dan, thank you very much for your hard job. My English is not very good for writing a lot of, but trust me – l was listening your audio every single day last year, when l started my cleaning business.

  17. DLiebrecht says:

    Hi Saia, thanks for your kind note. I’m so glad to hear you found my videos helpful. Wishing you much success in your cleaning business. Dan, CleanGuru LLC

  18. E L O'Brien says:

    Hi Dan. I found some of your other videos on YouTube, and started watching to help me get a better understanding of the industry, so I can assist a friend market his cleaning services. The business is in the same place you’re business was in from your story. I look forward to seeing how you turned your business around. We spoke just last night about what to do to keep from underbidding jobs just to be competitive with the other guy’s prices. My friend used the statement that he had to use a lower bid rate because that is what the market would bare. I disagree. If I have learned anything it is that the market bares what is considered a reasonable price for quality services or goods. Do you agree?

  19. DLiebrecht says:

    E. L, I would encourage cleaning business owners to thoughfully RESPOND to the challenge of low-bidding competitors rather than simply REACT out of fear or desperation. The basics stay the same, namely, carefully determining your price(s) based on knowing your cleaning time, expense and profit requirements rather than simply 1) making guesstimates or 2) pricing based solely on what (you believe) a competitor will charge. Work closely with your prospective client to learn what level of cleaning they actually require, so you can explain WHY you priced the project or program the way you did. Knowing the WHY of your program, tasks and cleaning times can help you convince your prospect of the merit of hiring you – even if your competitors ‘seem cheaper’. ( A lower price is only a better value if it’s going to deliver an equal level of hours/service/support/supervision – and very often low-ball prices will not. But, the prospect only knows that IF we make it clear. Hope that helps and wishing you much success with your cleaning business, Dan CleanGuru LLC

  20. Sam says:

    YOUR MESSAGES ARE RIGHT TO THE POINT THATS WHY I LISTEN EVERY WEEK NO (B S ) KEEP DOING THIS BECAUSE YOU REALLY CAN

  21. DLiebrecht says:

    Thanks Sam! Glad to hear you like the video messages. Wishing you MUCH success in your cleaning business this year, Dan, CleanGuru LLC

  22. Edwin says:

    Keep it flowing. You have really helped shape my focus for my new cleaning business. Many thanks to you.

  23. CleanGuru says:

    Thanks Edwin, wishing you much success in your new cleaning business! Dan, CleanGuru LLC

  24. cecilia says:

    Am ready to grow my cleaning business.
    These sentiments echo what i go through every day of my business

  25. CleanGuru says:

    Hi Cecilia, thanks for you note. Glad you’re finding the videos useful. Wishing you much success in your cleaning business. Dan, CleanGuru LLC

  26. Binda says:

    Hi I would like to start both a residential and commercial cleaning business but have no clue regarding:
    1. How do I get clients
    2. How do I get workers
    3. How do I pay workers when I do not have cash flow
    4. How do I charge for jobs if am lucky to get them

  27. CleanGuru says:

    Hi Binda,
    Thanks for your note! You’ve asked several big, important questions. Our focus at CleanGuru is developing software to help cleaning business owners handle important functions such as bidding and invoicing.

    We do not currently a have a telemarketing or lead- generation service that ‘finds buildings/property mgrs./business owner’s who are actively seeking cleaning bids.
    However, please be sure to stop by our main site – CleanGuru.com to see the variety of programs we do have available; some are fee based monthly membership programs, while other resources are available for free.

    But, while we don’t offer a lead generation service, here are some marketing ideas/strategies we recommend and that I thought you might find useful:
    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer (i.e. medical, office, retail etc)
    2. Once, you determine who you want to clean, we suggest building a select list of companies that meet that criteria by using, for example, an online business list service.
    3. Next, we suggest identifying the decision maker. You can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. See S.M.A.R.T. call at CleanBid.net resources (videos/email).
    4. We recommend you create and follow a pre-scheduled list of marketing steps which you may include sending a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.
    5. Maybe most important of all, we believe creating a powerful message, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than ‘We are bonded, licensed and insured.’

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information provided above helpful. You may find the additional FREE videos and blog posts we have posted under resources at CleanGuru.com helpful.

    Best regards, Matt, CleanGuru LLC

  28. Sinelia says:

    I am ready to grow but how? my cleaning business is really slow this year,thank you foryour marketing advised .

  29. CleanGuru says:

    Hi Sinelia, here are some marketing ideas/strategies we recommend and that I thought you might find useful:
    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer (i.e. medical, office, retail etc)
    2. Once, you determine who you want to clean, we suggest building a select list of companies that meet that criteria by using, for example, an online business list service.
    3. Next, we suggest identifying the decision maker. You can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. See S.M.A.R.T. call at CleanBid.net resources (videos/email).
    4. We recommend you create and follow a pre-scheduled list of marketing steps which you may include sending a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.
    5. Maybe most important of all, we believe creating a powerful message, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than ‘We are bonded, licensed and insured.’

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information provided above helpful. You may find the additional FREE videos and blog posts we have posted under resources at CleanGuru.com helpful.

    Best regards,
    Dan, CleanGuru LLC

  30. Glenda says:

    Let’s do this!! I am ready and eager.

  31. CleanGuru says:

    Hi Glenda, glad to hear your excited about building your cleaning company. I’d encourage you to check everything we have to offer at CleanGuru.com. We have FREE resources as well as monthly fee based membership software programs. Wishing you much success in your cleaning business, Matt, CleanGuru Support Please call if you have any questions, 888-531-4878 M/F 9AM- 5 PM EST

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