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Get Filed To Get Hired!

Get filed…to get hired. It’s an insider tip that still works even in today’s online world.

Specifically, you want to get your company info. i.e. sales letter, brochures etc. into your prospect’s hands and then into their file – the one they keep in their office about cleaning.

Oh, and I’m not talking about sneaking into their office in the middle of the night to do it. (Hint; sending a great direct response sales letter by mail will do just fine… more about that later.)

So why is it so useful to get in to their file anyway?

Well, over the years, we’ve discovered something very interesting about the person in charge of hiring the cleaning company.

It doesn’t seem to matter if it’s an office manager, maintenance supervisor, facilities manager or President of the company…even in a world of online ‘search’ – many of them still keep a physical file in their office labeled CLEANING or JANITORIAL SERVICE.

But why in the world would we want to have our company info just sitting in an old fashioned file drawer gathering dust?

Simple.

Because it’s THAT file many of them pull out when they get ready to change contractors.

And it is THAT file where they put the brochures, business cards and sales letters of the cleaning companies they will choose from.

But don’t we want to get hired now, not later?

Sure, we all love it when we send a sales letter, or make a call, and almost immediately get an interested prospect.

It sometimes happens. And when it does, it’s great!

But our experience is many times, maybe… 9 out of 10 times a prospect isn’t ready to change services right away. They may want to in the future, maybe even soon, but not just yet.

So, we want them to remember us, and think of us, as the next company they will turn to when that time comes. (NEXT? Sound familiar?)

Getting our company in their mind
, and in that file, is one great way to do just that!

Please leave your comments below. Thanks, Dan

6 Responses to “Get Filed To Get Hired!”

  1. i like everything you said

  2. Ronald Carr says:

    But how many letters do you send out and when to stop
    and how do you change each letter to make it look different
    thank you
    Ronald Carr

  3. Vanessa M. says:

    Do businesses use online search engines when looking for a cleaning service?

    Also, does the words “Custodial Services” vs. “Cleaning Service” have more brand appeal?

  4. CleanGuru says:

    Hi Vanessa, yes, some property managers and building owners do use internet searches as one way of identifying cleaning business who may be a good fit for their company. While I can’t tell you which of the terms you mentioned has more ‘brand appeal’, I believe the more important strategy is to, over time, find ways to differentiate your company from the competition in areas important to your potential clients. At CleanGuru we call these Measurable Guarantees of Performance, or MGPs for short. To learn more, you may want to check out some of our free resources at CleanGuru.com. Wishing you much success, Matt, CleanGuru LLC

  5. zia says:

    Dear
    i need your help for janotorial services we need your assistance as like joint venture for your orginization for consutancy in this business becouse i am from pakistan and have no institution in pakistan to make proper trand janotorial workers so we need your help to make proper parposal for this business

  6. CleanGuru says:

    Hi Zia, thanks for your note!

    If you’ve never been with us before, you can sign up at CleanGuru.com for a free 30 day membership to CleanBid which is our software for helping janitorial business owners in preparing cleaning proposals.

    As far as training..our focus is primarily on software development, but you’ve asked a good question..

    So, while we do not currently offer training videos on actual cleaning procedures or training such as you’ve described, here are a couple suggestions that may be helpful:

    You can generally find this kind of information through an online search or any number of sources, such as industry associations like the BSCAI, Building Service Contractor Association, or the ISSA, the International Sanitary Supply Association. I believe both of these associations offer a number of products that may interest you including training on cleaning procedures such as construction cleaning, tile maintenance, carpet cleaning, hardwood care etc. in a dvd format.

    In addition, your local Jan/San distributor may offer training on a number of cleaning methods and procedures relating to the cleaning products (i.e. strippers, finishes, sealers etc) and equipment (i.e. floor machines, extractors) they sell.

    Best regards, Matt

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