I Got A Bulldozer Last Night

It’s true. Last night, my wife gave me a bulldozer. Let me explain…

It was one of those small trophies- the kind you get for playing little-league baseball during the summer.

But instead of a little ballplayer sitting on top, mine had a little yellow bulldozer!

That’s right, a bulldozer, the small, toy ‘hot wheels’ kind. And rather than saying “Summer League Champs!” – mine simply says “Level The Playing Field!” on it.

So I guess it’s official; the whole family is on board! They all want to see Tony and I “kick butt” on our mission to arm cleaning folks with as many sales and profit tools as we can – as fast as we can!

The kind of tools that FINALLY give cleaning contractors a leg up to compete, and win, against the ‘big guys’.

I think you know who I mean.

You’ve probably seen their shenanigans already.

Their slick marketing, overblown promises, and low-balling pricing antics give hard-working cleaning companies ‘fits’ during the day….and the ‘cold sweats’ at night!

So, we’re seriously working on it every day – trying as fast as we can to bring you ‘stuff’ you need – and that really works in dealing with these outfits!

You see, they don’t want you to think you can do it.

They want you to believe you need some ‘secret’ info that only they have, and that the only way you could get it is to work yourself half-to-death for 20 years or more.

Yep, they want you to think it’s all a big ‘mystery’.

They want you to believe it can’t happen for just anyone, or at least, not you!

And they want you to believe you wouldn’t understand it, or even if you did, you certainly couldn’t do it.


So you just give up and walk away – giving them one less competitor to have to deal with.

But don’t.

That’s right, don’t!

You can do it!

And we’re working on tools so you don’t have to.

Don’t worry, I won’t forget what Tony and I are supposed to do. I have a BULLDOZER sitting in the middle of my desk to remind me every day – all day!

5 Responses to “I Got A Bulldozer Last Night”

  1. Armando Guerra says:

    Thanks Dan, I needed that! I’ll be back soon. Armando

  2. Rick Hughes says:


    How timely your message is, “Don’t give up.” That’s also the program theme of an educational convention I will be attending in June. I have been a manager in the cleaning business managing other (big) companies business for many years and have been desiring to start my own, but for various reasons keep hesitating. Your letters are always a source of encouragement and I hope very soon to finally get started using your system to start my own business. I want to thank you and Tony for this letter and the tools that you provide. Please, keep up the good work.

    Rick Hughes

  3. CleanGuru says:

    Hi Rick, thanks for you note! Glad you’ve found my videos useful – encouraging. Wishing you much success and, hope our programs can continue to offer support, help along the way. Dan, CleanGuru LLC

  4. Aurora says:

    Need any tips on starting a cleaning service

  5. CleanGuru says:

    Hi Aurora,

    Thanks for your note. There are a lot of free resources (videos etc.) available at our website (be sure to check out the Blog :)

    But, let me share a few important ideas about the right approach to starting a cleaning business.

    While I can’t thoroughly cover everything needed to grow a successful cleaning business, but here are some important strategies to consider:

    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain niched type of building or customer ( i.e. medical, professional offices that need 3-5 times/week cleaning that can be performed after 5 PM.)

    2. Once, you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this. For example, at times, we used an online business list service to prepare a target list.

    3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. We term these S.M.A.R.T calls and recommend them for identifying decision makers at the place you want to clean.

    4. Then, we recommend you begin to send a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule. Plus, you can include other steps in your marketing process, such as personal visits, phone calls as well as developing a powerful website and strong local seo.

    5. In addition, we recommend creating important differences in your cleaning business that set you apart from your competition. We call Measurable Guarantees of Performance or MGPs and the proper formatting of the necessary elements of actual marketing piece are some of the most important, yet challenging, parts of the process. Yet, they are the essential, compelling messages that should be highlighted in the marketing pieces described in #4 above. We worked hard to make sure our marketing message was much more compelling than ‘We’re bonded, licensed and insured’ and recommend you do the same.

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information I provided above useful and valuable.
    Best regards,
    CleanGuru Support

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