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Janitorial Businesses: Is There a Dime’s Worth of Difference?

Janitorial Businesses:  Is there a dime’s worth of difference between you and your competition?

Well, you certainly hear it all the time about politicians – people say, ‘there’s not a dime’s worth of difference between any of them.’

Sad, but too often -true.  Why?

In many cases, it’s because they all quickly begin to sound the same – same empty words, same tired message.

And what happens?

Well, pretty soon – the voting public tunes them out completely.

So, how does this apply to you and your janitorial business?

Well, if being ignored by voters can ruin a politician’s campaign – being ignored by prospects can ruin a cleaning business. Right?  Right.

So, you need to ask yourself, ‘Is there a dime’s worth of difference between you and any other of the thousands of cleaning business in this country?”

Maybe more importantly, ‘Is your message any different than any one of the 10 or 20 or 30 janitorial businesses in your area?’

Now, that’s something to think about, isn’t it?

Put differently, ‘Do you have something to say so unique, so powerful, that rather than
boring your prospect – you grab hold of them – at least their undivided attention anyway.

To do that, you’ll need a message that offers answers to their most pressing problems – answers they may have never heard before.

Does your janitorial business have answers that strike a chord with building owners and  managers?  Before people will listen if you have something amazing to say.

Makes sense and makes cents.

Please leave your comments below. Thanks, Dan

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