Picture Something!

Would you do me a favor?

Here it is….

Picture something.

That’s right, I know it may sound lame, but stop for just a second and try to picture exactly what you’d like your cleaning business to be like.

Take a moment to really think about it…

If you could make a wish… and see it magically come true – how big would your cleaning business be, how many buildings would you cleaning and what would you average day be like?



Now, was any of this in your picture?

#1. Having a whole lot of customers.

#2. Having those customers like your company, and trust your cleaners.

#3. Having a team of cleaners, who not only know what to do, but really want to do a good job for the customers.

#4. Having some FUN each day and enjoying the work you do;

#5. Having time to actually “kick back” and relax when you’re not at work!

And I mean really r e l a x ! – not having to constantly worry half-to-death about whether or not you’re going to make it!

Wait, there’s one more… and, YES, I’ll say it,

#6. Getting paid an amount that does a LOT MORE than just covers your bills!

That’s right, your cleaning business is suppose to cover all your expenses, plus give you enough profit for financial security NOW, relaxing vacations NOW, and then someday, a wonderful retirement!

Now, was that in your picture too? I hope so; because that’s the kind of fun and profitable cleaning business you deserve to have!

Is any other kind really worth having?

But, to have that kind of cleaning business, the fast-growing, profitable and fun-to-run kind, we need to start by asking some questions – the right questions.

And the first one is this:

Who do you want to clean…and why?

That’s right!; deciding who you want to clean is one of the big secrets to getting a cleaning company like the one you pictured – the one you dreamed of!

So, let’s get right to it:

What kind of accounts would give you the BEST chance to create a business life like the one you pictured? Put differently, what kind of jobs would give you the best shot at getting a fast-growing, profitable and fun-to-run cleaning business?

What kind of cleaning accounts would:

-give you steady income – rather than a ton of work one month and none the next?

-be easy to staff - so you don’t have to struggle with constant turnover?

-be easy to manage – so you don’t get bogged down with employee problems?

-plus, give you a shot at extra, specialty work year round – so you can pick up additional profits now and then?

Hint; Compare these different types of jobs: Construction Cleaning? Retail Floor Strip-Wax Jobs? Apartment Cleaning? Nightly Office Cleaning? Bar & Restaurant Cleaning?

Please leave your comments below. Thanks, Dan

15 Responses to “Picture Something!”

  1. ERIC BATCH says:

    your vision has help my vision to grow i wish more people would help others and had the love of running a cleaning bussiness there alot of games out there from money to race if yr not the right look then they dont want your bussiness let the work speak for its self thanks im going to do it batch of bussiness

  2. Karen says:

    My vision is to serve a larger group of small to mid-sized businesses who require cleaning 1-3 x per week. We are able to bill $25-35/hour depending on the size of the account. Then, add specialty services such as windows and floors to our existing accounts….being a one-stop shop for our clients. To keep us busy during the day ….construction cleaning and housecleaning (limited to larger projects). We started 6 months ago, and have a small but growing clientele. Wish us luck!

  3. roger perez says:

    I like cleaning churches only because they pay on time and are very flexable with the cleaning schedule.

  4. DLiebrecht says:

    Hi Roger, thanks for your comment! I like the way you’re thinking – specifically, looking for certain factors such as ‘pay on time’ and ‘flexible on schedule’ – that you find helpful in growing a stable and profitable cleaning business. Wishing you much success! Dan

  5. Judy Sampson says:

    Hi Dan,
    I have been in business now for a year, we have 8 different properties, and a daycare center. I am looking to more account with 3,4 days a week. we have been doing all different kinds a direct mail, calling people, going out in person, handing out testimonials, which are very good, but there still not calling, I am getting frustrated, what should I do?

  6. DLiebrecht says:

    Hi Judy,
    More important than WHICH methods of marketing a cleaning business uses – is often, in fact, creating an ongoing series of scheduled marketing steps that will be followed for each company on the targeted list – over time.

    Another critical factor, we believe, is having a powerful, unique message – in other words, WHAT we have to say needs to be compelling.

    I wish I could give you one or two ‘magical’ sentences right away to get building owners and managers to ‘sit up, take notice and feel compelled to hire you; but, to be fair, I can’t.

    As you can imagine, there is a whole marketing strategy with many steps that build one on top of another to create an effective plan -one that attracts clients to CALL YOU to ask for a bid!

    However, your specific question was on marketing and growing your cleaning business, and in that area, here are a couple examples of ‘keys’ steps:

    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer ( i.e. medical and professional offices that require 3-5 nights per week cleaning that can be performed in the evening after 5 PM.)

    2. Once, you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this; for example, at times, we used an online business list site.

    3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. See S.M.A.R.T. call video and email.

    4. We recommend you create and follow a pre-scheduled list of marketing steps which can include sending a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.

    The creation of the powerful messages, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than ‘We are bonded, licensed and insured.’

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information provided above useful.
    Best regards, CleanGuru LLC

  7. RA says:

    Hey Dan
    RONISHA again. Quick question. As you know I’m a new commercial company and I have my first construction clean up in 2 weeks. Just wondering what should I expect, How should I charge Is their a specific area that we should really concentrate on Besides mopping what should we do for the floors What’s a good non greasy wood cleaner

  8. DLiebrecht says:

    Hi Ronisha, while we don’t make specific recommendations about chemicals/equipment or provide technical training on cleaning procedures or methods, we would encourage you to check our CleanBid bidding and estimating software. It has a complete module dedicated to bidding on post-construction cleaning jobs which you may find useful as your prepare for your upcoming bid. Plus, if you’ve never been with us before, you’ll get a 30 Day trial membership absolutely FREE. Hope that helps, CleanGuru LLC

  9. Melie, R says:

    Thanks for the helpful hints, your marketing strategies have been a lot of help, and my business is growing each week and becoming the dream I had in mind from the beginning do you have any suggestions for creating applications when looking to hire or for creating them?.

  10. DLiebrecht says:

    Hi Melie, thanks for your note! Glad to hear you’re finding the videos valuable. Unfortunately, we don’t have any hiring applications at this time; however, you may find a number of possible templates by doing an online search, following one of the many Linked In groups or contacting one of the cleaning associations such as BSCAI, Building Service Contractors Associations Int’l or ISSA Int’l Sanitary Supply Assoc. online. Wishing you continued success in your cleaning business!! CleanGuru LLC

  11. E L O'Brien says:

    Dan, we are looking to grow our business, and have been doing this process of evaluation. The bigest issue we are dealing with is a reluctance to adjust the billing to appropriate levels, based on the fear of losing existing clients to lower price and subquality cleaning companies. I am trying to help the owner understand that to market the quality of services is just as important as the prices, and that not adjusting the prices to cover the increases of costs of goods (such as supplies), reduces the profit and ultimately causes funding issues over time. Thank you for sharing your experience with all of us who are building strong and stable cleaning businesses because of what glean from you. Happy New Year.

  12. Tochi says:

    We are targeting construction and office cleaning. when we are fully grown, we will diversify into other types of cleaning business.

  13. Hi Dan, I have a residential cleaning business. I see you mostly talk/teach about commercial cleaning. Would your monthly program benefit me with residential cleaning?
    Thanks for your response

  14. CleanGuru says:

    Hi Jenna, yes, our CleanBid software has a Maid Service module, designed to help when bidding on residential cleaning jobs. Wishing you much success in your cleaning business, Dan

  15. Paul Cook says:

    Hi, We work with mostly property management companies. I have been doing this for nine years. I started off with a small add on craigslist and just wanted to make a 1000 a month. To keep the wolfs from the door. My partner and I did the cleaning. Started off with a few retail stores, one condo high rise (providing caretaker / building management services) and one office building. No, wth 2016 coming to a close soon, we have 16 condo buildings, 35 retail locations, 5 offices and a handy man service with two guys. Cleaning condo buildings has allowed us to provide extra work like power washing, window washing, carpet cleaning, painting and day porter services. We have gone from 12k in in come to just over 400k. The best thing with strata work is they pay with in three weeks and they are all contract with a fixed income. With about 1500 doors or clients we have been doing more carpet cleaning and handy man work for people in the condo buildings. I have not advertised per say. We have not touched the house cleaning potential.

    I have used your proposal software and it’s the best. I have received comments about how professional my proposals look.

    Over the last nine years we have done no advertising for new business. All that we are doing now came from word of mouth. The advertising I have done is looking for new people to work with me. I am at the point ( and should of done this a while back) of trying to come up with a plan to take all of this to the next level.

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