Should Janitorial Businesses Use Telemarketing?

No – not if you’re running to it to rescue your cleaning business.

No – not if you’re running to it because you simply don’t know any other way to get new jobs.

No – not if you’re running to it to get out of having to create powerful marketing messages to tackle your prospects biggest problems.

No – not if you’re running to it as a way of getting out of the hard work of putting together a real,

ongoing, pre-scheduled marketing program.

No – if you’re running to it because you just want as many new leads as possible, as fast as possible and don’t care about the quality of those leads, profitability of those leads or even whether or not the job is right for you or fits in your plan.

Yes – if you’re choosing to use it as simply one of multiple ways to reach your prospect.

Yes – if you’re choosing to use it as just one part of a real, ongoing, pre-scheduled marketing program.

Yes – if you’re choosing to use it – not primarily for appointment setting, but rather for info-gathering about your target market (i.e. S.M.A.R.T calls)

Yes, if you’re choosing to use it because it provides another unique medium or way to ‘touch’ your prospect (i.e. personal call different than direct mail or email)

It’s YOU that can know what your prospects want.

It’s YOU that can create systems that get those  prospects what they want.

It’s YOU that can design powerful MGP’s – Measurable Guarantees of Performance that will compel your prospects to WANT to do business with you.

It’s YOU that can create and promote greater VALUE so you don’t have to constantly lower your price.

It’s YOU that can design a real, ongoing, pre-scheduled marketing program that can deliver you a steady stream of qualified prospects wanting you to come out and bid on cleaning their building.

Telemarketing can’t – but, YOU can.

Telemarketing is simply one tool – and like a all tools, it only works well when used for the job it was designed for – no more, no less.