Dan and Tony’s Cleaning Business – Our Story

Embarrassing, shocking, or just plain FUNNY? You be the judge. That’s right, this is the episode where we share our real story… warts and all, in hopes you’ll see your cleaning business for what it can be – an incredible business jewel, waiting for you to discover – even though right now, it may not look or feel like that way!

‘Listen and watch’ the real-life story of how two friends from high school faced one pitfall, obstacle and ‘disaster’ after another, often armed with little more than determination and a good sense of humor. Feel free to simply sit back, relax and enjoy this episode of “Flip My Cleaning Business from Painful to PROFITABLE” – and think to yourself, “If these two guys can make it, anyone can!” It’s OK, we have ‘tough skin’ – that’s what living through the things described in this story we’ll do for you.

Please leave your comments below. Thanks, Dan

Thanks for watching our video “Dan and Tony’s Cleaning Business: Our Story”, but, don””””””””””””””””t stop there – Coming Soon: be on the lookout for our surprising video “Are BIGGER Cleaning Jobs Right for Your Janitorial Business?” where we reveal what the ‘big guys’ know about finding, landing and keeping BIGGER cleaning jobs, you may NOT know or may NEVER have heard about. We’ll discuss important ‘things’ you need to consider to make a good decision including your mindset – ‘what you believe’. You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

23 Responses to “Dan and Tony’s Cleaning Business – Our Story”

  1. Chris says:

    Thanks Dan and Tony.

    I’m looking to start a new cleaning service (commercial) and your videos are super informative.

  2. Drew Fogel says:

    Thank you for the daily inspiration. You are very helpful with your support on my road to success

  3. Margaret says:

    Hi Dan,

    I just received your news letter and video they are an inspiration. We are a small cleaning company in Dublin, Ireland. I need new and interesting ways to attract customers, if you have any ideas I would be most grateful to hear them. Thank you for the top tip on billing at the first of the month I’m certainly doing that!!


  4. DLiebrecht says:

    Great to hear from you, and glad you enjoy the newsletters and videos! Lots of exciting things coming including: a MOBILE version of CleanBid, as well as a Window Cleaning Module.

  5. Manol Kiryakov says:

    We are a small cleaning company in the UK, London. I need advice on cleaning machines and carpet. We are about to change all your cleaning equipment if you have any ideas, I would be very grateful to hear them.

  6. Sameea says:

    we have learned so much from your program it has help us so much with our contracts, we just landed a hospital here in Illinois and some large daycare

  7. DLiebrecht says:

    Sameea,, thanks for your comment. So happy for you! Congratulations – and glad our program helped!! Wishing you much success, Dan

  8. Madeleine says:

    Excellent video and training. It’s so true what you are saying. Congratulation to have found the way to make business and be so prosperous. Your billing theory sure works out well…Thanks for the tip. We were doing it for longer contracts ( 1 to 3 years..like schools) but we were not doing it for the regular small customer or private operated business. Now what we do is customer with a contract pays at the end of the month (because they are billed at the beginning) and the customer who has no contract have to pay when the job is done. I am looking forward your next video.

  9. DLiebrecht says:

    Madeleine, thanks for the kind words! Wishing you much success in your cleaning business! Dan

  10. Victor Aponte says:

    The thing that I like the most is the fact that experiences that you share happened exactly to me! Still coping with issues putting things together and be more orientated to the janitorial side than residential right now.

    Thanks for your motivation


  11. DLiebrecht says:

    Victor, thanks for your note! You’re right, it can take some adjustment time to handle the changes between running strictly a residential cleaning maid service to starting to take on commecial janitorial jobs as well. Glad you liked the videos! Clean Guru LLC

  12. Lorraine Barnett says:

    I needed your inspiration video as I am feeling burnt out and non-motivated as I used to be when I first started my commercial cleaning company. Thanks!

  13. DLiebrecht says:

    Lorraine, thanks for your note! Glad to hear you enjoyed watching the video. Running a cleaning company, like any business, can definitely have its ups and downs – and, Lord knows, we ALL need a ‘pick me up’ from time to time. Hang in there – and, wishing you much success in your cleaning business, Dan, CleanGuru LLC

  14. David Keebler says:

    Watched you video and hope it helps me untangle my cleaning business. Your story sounds just like mine only I started mine from nothing.

  15. DLiebrecht says:

    David, thanks for sharing and I hope our programs can help you grow and manage your cleaning business. Wishing you much success, Dan, Clean Guru LLC

  16. johnathan says:

    great story

  17. DLiebrecht says:

    Thanks Johnathan. Wishing you much success in your cleaning business, Dan, CleanGuru LLC

  18. Carl Craft says:

    I love this video. David where can i get your marketing video?

  19. CleanGuru says:

    Carl, thanks, glad you like the videos. There are two video series; the video you watched is one from our FREE series called ‘Flip My Cleaning Business from Painful to Profitable’. The other is our membership based coaching series called CleanSuccess which you can check out at our main website. (if you’ve never been a CleanSuccess Member before, you can sign up and enjoy a FREE 30 day trial. Hope that helps, and wishing you much success in your cleaning business. Matt, CleanGuru LLC

  20. Teresa Barnes says:

    Hi Dan I really enjoy the videos and the information you give. You let us know the downfalls which is good because that’s what I’m going through right now.

  21. CleanGuru says:

    Teresa, thanks for your note. I’m glad you find the videos valuable. Wishing you much success in your cleaning business. Dan, CleanGuru LLC PS Hang in there, we all make mistakes (lots of them). Hope my info helps you minimize some and avoid a few altogether.

  22. Steven Roderka says:

    Started my business about 1year ago and have have not been very successful in it I get some work here and there but not study I would really like to be very successful in my business is their something I miss hope you can help me thanks Steven Roderka

  23. CleanGuru says:

    Hi Steven and thank you for your note! Dan and Tony know first-hand how hard it can be to get a cleaning company started, growing and profitable, so congrats to you on your desire and efforts to achieve that goal.

    At CleanGuru LLC, we are committed to offering cleaning business owners the very best software tools and coaching resources.

    • If you haven’t already done so, I would encourage you to consider signing up for our FREE weekly e-newsletter/video series ‘Flip My Cleaning Business from Painful to PROFITABLE!’ as a source of sales, marketing and profit strategies. You can sign up online at CleanGuru.com. The window to sign up ‘appears’ at the bottom of the Home Page in about 15 seconds or – you can find a list of Dan’s videos in our Blog tab.
    • After watching one or more of the FREE resource emails and videos, you may want to check out Tony and Dan’s book, Discover the Guru in YOU!. It’s loaded with valuable marketing, selling and profit tips, ideas and strategies. You can see it on our site – which can connect you to Amazon.com.
    • If you decide you want additional coaching, you may want to consider our paid, membership video coaching pro CleanSuccess. To learn more about it, simply click on ‘Coaching’ near the top /middle of the Home page of CleanGuru.com
    • Plus, we have a useful bidding program called CleanBid you may find helpful. If you’ve never been with us before, you can try it our for 30 days absolutely free at CleanGuru.com

    While we can’t cover of course everything needed to grow a successful cleaning business, here are some ideas to consider:

    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain niched type of building or customer ( i.e. medical, professional offices that need 3-5 times/week cleaning that can be performed after 5 PM.)

    2. Once, you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this. For example, at times, we used an online business list service to prepare a target list.

    3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. We term these S.M.A.R.T calls and recommend them for identifying decision makers at the place you want to clean.

    4. Then, we recommend you begin to send a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule. Plus, you can include other steps in your marketing process, such as personal visits, phone calls as well as developing a powerful website and strong local seo.

    5. In addition, we recommend creating important differences in your cleaning business that set you apart from your competition. We call Measurable Guarantees of Performance or MGPs and the proper formatting of the necessary elements of actual marketing piece are some of the most important, yet challenging, parts of the process. Yet, they are the essential, compelling messages that should be highlighted in the marketing pieces described in #4 above. We worked hard to make sure our marketing message was much more compelling than ‘We’re bonded, licensed and insured’ and recommend you do the same.

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information I provided above useful and valuable.
    Best regards,
    Matt, CleanGuru Support

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