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Do Customers REALLY Want ‘White Glove’ Cleaning?

Perfect Cleaning? Is that what your customers want? You might think so if you’d listen to and believed some of your wacky competitors who boast about “We’ll never miss a trash….EVER!” or “We still have our FIRST customer!” or “Take the “white glove’ test…. your current janitorial company might fail it ….but we wouldn’t!”. Uh-huh, sure. Frankly, we’re not buying that load of malarkey and suggest that your customers aren’t either! But, if that’s NOT what customers want… what exactly is it that they do want?

Fair question. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll tell you what they really want and how you can begin to give it to them.

Please leave your comments below. Thanks, Dan

Thanks for watching our video – “Do Customers REALLY Want ‘White Glove’ Cleaning? But, don’t stop there – Be sure to check out our video – “Just Being ‘Green’ Won’t Save Your Janitorial Business!”, because if you hook your wagon to that train, thinking it’s going to carry you to fame and fortune in the cleaning business, well, you just might want to stop, take a minute… and think gain.

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

3 Responses to “Do Customers REALLY Want ‘White Glove’ Cleaning?”

  1. Excellent points, Dan.

    You can sure tell when someone has real-world experience in the commercial building maintenance industry. Filter out the gimmicks and get to the crux of what building managers want.

    That’s one reason why once a service has found a niche, it becomes easier to build out that service. Clients know you have experience servicing their industry. At A-1 janitorial services in Lawton, OK, we service and specialize in cleaning banks and financial institutions, when customers realize that, they are more inclined to contract with our janitorial service over our competitors. Focus on what they want and sell that to them with added value. A good core marketing principle. Thanks!

    Curtis Elliott
    A-1 Janitorial Services
    Lawton, OK

  2. Pamala Mixon says:

    Thank you for pointing out this marketing miss statement!! At ACE we are specializing on ” A Complete Experience! not the white glove, never missed trash can or the cheap. but needing the needs of our customers!

  3. CleanGuru says:

    Hi Pamala, yep, I think most prospects are smart enough to know the difference between a solid offer of proven service – and a overly-hyped up marketing pitch. Wishing you much success in you cleaning business. Dan, CleanGuru LLC

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