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Get THE Name of THE Decision Maker At THE Places You Want To Clean

Stop wasting your money! Because that’s exactly what you’re doing if you don’t know THE name of THE decision makers at THE places you want to clean. All your time and money isn’t worth much if your marketing message never gets to the right person – the decision maker.

So, what can you do? That’s easy – Start making S.M.A.R.T calls. And what are they? Well, just watch this short video and you’ll learn how you can discover a ton about your prospects including the name of the person in charge… nearly effortlessly. And before we’re done with this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal a nearly ‘magical’ script that can have even the toughest receptionist gladly volunteering to give you the vital contact information you need.

Please leave your comments below. Thanks, Dan

Thanks for watching our video “How To Get THE Name of THE Decision Maker At THE Places You Want To Clean” But, don’t stop there – Be sure to check out our video “What’s the Ideal Client for Your Cleaning Business Look Like?” because we ‘pull back the curtains’ and reveal the surprising answer. You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

16 Responses to “Get THE Name of THE Decision Maker At THE Places You Want To Clean”

  1. Thanks for the good info .
    very useful to me.
    keep going on..

  2. Thank you Dan for such good advices! They are really helpful, and I definitely agree with you that directing the massage to the right person is very important. You are a good adviser! It was nice information for me as the owner of an office cleaning company.

  3. Aki says:

    Thank you Dan. This video is very important for me.Not only by explain the way of the smart calls but because you said something really important.
    By sending email advertising your cleaning company and your services to a company as you said in general…
    So everyone should know from now on ..attention to office manager
    By the way Dan by following your advices i am very close to signing another contract
    Thank you once again for this video

  4. Brooke Iarussi says:

    Thank you…for all of the information you’ve shared! Looking forward to more!

  5. Thank you for this useful information. This is good stuff.

  6. DLiebrecht says:

    Thanks for the kind words. Wishing you much success with your cleaning business, Dan

  7. how would this work with personal introduction. leavin the brochure with the receptionist.
    Alice

  8. DLiebrecht says:

    Hi Alice, good question! While not necessarily the best way to attract prospects to want to call you to bid on their cleaning, if you’re actually stopping by buildings in-person, there’s nothing wrong with introducing yourself and asking for the name of the person in charge of hiring the cleaning company – explaining that you’d like to be able to send them something in the mail from time to time – just to keep in touch and let them know who you are.

    Again, this approach is designed to not put any pressure to see them right then, ‘on the spot’. In this way, you can keep things ‘low pressure’, yet still leave you open to prospecting -getting the name of the decision maker, as well as leave your brochure behind with the receptionist if you’d like.

    In fact, at the end, just before leaving you can even say, ‘I’m sure Mr. Smith or Ms. Stevens (insert name of decision maker) is busy right now, but since I’m here, I should at least ask if they’re in -if they might have a minute or two to chat.

    To be honest, we find it’s generally better to first get them interested in calling us from our marketing – rather than stopping by personally trying to catch them in to meet and risking coming across as too needy. But, if you’re currently stopping by buildings to introduce yourself, these ideas may help. And, I must admit, I’ve gone door to door in industrial business parks myself once or twice, early on, when I wanted to try to ‘drum up’ new business fast. Hope that helps! Wishing you much success, Dan

  9. paul says:

    Dan,
    Great information. Just a question?
    Do you mail snail mail or do you email?

  10. DLiebrecht says:

    Hi Paul,
    Thanks for your note – you’ve asked a good question. While my answer may not be what you expect, I hope you find it at the very least interesting and/or useful.

    Short Answer: ‘Guilty as charged’, I do like sending long-form marketing letters using regular ‘snail mail’ as part of an ongoing marketing program, but to be fair, even though I think it’s a great marketing method/step, it’s still just one of many effective methods available.

    Long Answer:
    1) Many marketing/advertising experts put a lot of weight into what medium (i.e. Google AdWords, Marketing Letters, Social Media, Brochures, Flyers, Website, Telemarketing etc.) is used, how often it’s used or how many people it is seen by.

    While those are all interesting factors contributing to ‘response’, we believe they miss an important factor, namely – message.

    We call our approach ‘Message Marketing’.

    We believe compelling marketing comes from creating important system/procedural changes within your own cleaning business, which once made – allows you to deliver a unique service advantage to your prospective clients and to create a compelling message or series of messages we call MGPs or Measurable Guarantees of Performance.

    MGPs that directly address/tackle one or more key concerns your target market has about troublesome, challenging or important cleaning service issues – can be the key ingredient to developing compelling marketing which can deliver consistent results. The idea being – the key to compelling marketing is first, having something important to say.

    2) While many marketing/advertising experts make a case for why their favorite advertising medium is the ‘best’ due to its cost, convenience or effectiveness, we do not currently follow all of the various new and changing ways advertising can be delivered today.

    The reason isn’t that it’s not important – it is, it’s simply that we are currently focusing all of our efforts designing and programming new online and mobile software solutions for cleaning businesses members such as invoicing and inspection. We think that is where we can be of the most help to our members

    3) So, for now, all we can do is simply encourage cleaning business owners, as best we can – to take time to first create more effective marketing messages based on a unique service advantage they can offer/guarantee, and which can be turned into more effective advertising – regardless of which medium is they decide to use.

    However, while we aren’t currently able to offer marketing/lead generation services, you may want to check one or more of the written blogs as well as videos on various marketing, selling and profit ideas, tips and strategies in the Resources section at CleanBid.net.

    Sorry for the long response- but, hope it helps,

    Dan
    CleanGuru LLC

  11. Dawn says:

    Dan,

    I’m just getting started and have no customers as of this time. Waiting to hear back on a couple of bids. If I’m targeting a few establishments, how often should I send them reminders in the mail? Every month or two? I’m advertising on Yp.com but that is the extent of my online advertising with the exception of all free listings I can get sending prospects to my website. I believe in the direct mail system but just unsure how often I should do this. Thanks

  12. CleanGuru says:

    Hi Dawn, we suggest making some kind of contact with prospects about every six weeks! It can take many forms such as sale letters, phone call, marketing mailers, special reports, visit or brochure. The point is to try to get something about your company in front of your prospect about every 6 weeks.

    Why six weeks? Well, because we have found that frequency comes across as a gentle reminder; so you are not easily forgotten but also not seen as a nuisance.

    Interestingly, it has been suggested by many marketing experts that very often you need to make ‘marketing contact’ with your prospect a minimum of 7 times – or more before you get a response. So, one of the things this ‘make contact every six weeks’ strategy can do is – help get to reach that minimum ‘touch’ level in a reasonable time frame.
    Hope that helps, Dan, CleanGuru LLC

  13. Alanda Standard says:

    Thanks Dan, Good information.

  14. Alanda Standard says:

    Thanks Dan,
    Good information for sure.

  15. CleanGuru says:

    Thanks Alanda and wishing you much success in your cleaning business, Dan, CleanGuru LLC

  16. CleanGuru says:

    Thanks Alanda, glad you found the video helpful. Dan, CleanGuru LLC

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