How Many Brochures Should Janitorial Businesses Send?

10? 100? 1000? How many marketing pieces should you send out to get the number of new janitorial leads you’re shooting for each month? It’s an important question because it may determine whether you’ll be looking at having too few, too many or just the right amount of leads. So, rather than guess how many pieces to send out…could there be a more ‘scientific’ way to decide? We say, YES!

Watch this short video where we reveal our simple, yet effective, strategy for figuring out how many marketing pieces to send out per week or per month to generate the amount of new janitorial business you’re looking to add to your cleaning company.

And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll give actual examples of how this process works including what the monthly sales goal was for OUR cleaning business!

Please leave your comments below. Thanks, Dan

Thanks for watching our video – “How Many Brochures Should Janitorial Businesses Send?” But, don’t stop there – Be sure to check out our video: The ONE- Word Secret to Getting Testimonials where we reveal how you can get testimonials now AND keep them coming in… and it won’t rely on just hope!

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

4 Responses to “How Many Brochures Should Janitorial Businesses Send?”

  1. Hi Dan
    Thanks for all the advice you giving me and I’m using it toward growing my business which is called Glo-Pro The Cleaning Experts. I would target everyone with email marketing, flyers and even postcards but no response. Listening to what your were saying made good sense by having a plan. Again thanks for your input hope to talk to you soon.


    Anthony Barnes-Glo-Pro The Cleaning Experts

  2. DLiebrecht says:

    Anthony, glad you found this episode helpful! Wishing you much success, Dan

  3. Mario Alcorta says:

    Hi Dan, I just wanted to ask is there a way we could get addresses of companies we want to send brochures to? How are some of the ways you and tony did it?

  4. DLiebrecht says:

    Hi Mario,
    You’ve asked a good question. You could use free sources such a phone directory or library. If you do use the library, I would encourage you to ask if they have an online database you could use as a resource to put together a list of prospective company names.

    Hopefully, it will allow you to search by specific criteria or factors such as location, size, type of business, SIC code, # of employees etc.

    Years ago, Dan and Tony used an online source when compiling a target list for their commercial cleaning/janitorial business, which may or may not be available any longer. It probably would be best to do a ‘fresh’ search for a provider of online business lists. There was a charge for the service they used, but they had a very specific criteria to limit the size of the list and therefore, the cost.

    Best regards,
    Matt, CleanGuru LLC

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