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Property Managed vs. Owner Occupied: Which Should Your Cleaning Business Target?

Property Managed vs. Owner Occupied? Which kind of building would be a better target market for your janitorial business? Be careful! You may be tempted to answer with a quick, “Well, both of them – it doesn’t matter!” Well, not so fast, because in this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we reveal how being aware of the differences between these two types of buildings can make the difference between having a fun, growing, and profitable cleaning company… and one that’s floundering and frustrating to run.

Please leave your comments below. Thanks, Dan

Thanks for watching our video “Property Managed vs. Owner Occupied: Which Should Your Cleaning Business Target?” But, don’t stop there – Be sure to check out our video “How Can You Target Market Your Cleaning Business for Growth?” because we’re going to tackle that question head on; and the answer may surprise you. You’ll watch a few minutes of practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to flip yours?

9 Responses to “Property Managed vs. Owner Occupied: Which Should Your Cleaning Business Target?”

  1. Brooke Iarussi says:

    Hello. I worked for years cleaning for other people…handing the big checks over to them and making a scrappy living at it for myself. I finally started my own cleaning business a few months ago and finding the customers is not as easy as I imagined it to be. Thank you for the helpful information you share! I’ll get to where I want to be with the helpful information from the greats like you! Thanks again. Looking forward to when it all clicks for me. Brooke.

  2. DLiebrecht says:

    Brooke, thanks for your kind note! Wishing you much success, Dan

  3. roger perez says:

    Hi, dan i’ve been in business for awhile doing ok, but would like to know if you know were to summit your info or email so companies would invite you to bid.I’m servicing an ingeneering co, and i see lots of faxes from different companies inviting them to bid.

  4. DLiebrecht says:

    Hi Roger, I believe there are laws with serious penalties against sending unsolicitated faxed advertisements including the Junk Fax Prevention Act of 2005. There have been amendments made to the original law, but I believe it still has in place a number of significant restrictions you will want to be aware of and comply with ( See FCC guidelines). You may want to look at other channels to get your marketing message out such as effective direct mail campaign and/or web site with supporting SEO. Hope that helps! Dan

  5. Kellie says:

    This videos have been great and we are learning a lot, but does anyone have advice for new janitorial company that does not have any customers, and we are looking to get our first customers. What are good ways to get new customer to start our customer base?

  6. Vee says:

    Thank you for you giving me advice about property vs occupied building cleaning. You’re right, you must have enough hours to do an efficient cleaning, because when you rush to clean -something always gets untouched.

  7. DLiebrecht says:

    Hi Ronald, thanks for you note! We used all kinds of methods to promote/advertise/market our cleaning business including brochures, direct mail, sales letters, phone calls, personal visits, consumer awareness reports – you name it. And, interestingly, we found each method had its own set of advantages and disadvantages.

    However, we feel more important than WHICH methods of marketing a cleaning business uses – is, in fact, having an ongoing series of scheduled marketing steps that will be followed for each company on the targeted list – over time.

    Another critical factor, we believe, is having a powerful, unique message – in other words, WHAT we have to say needs to be compelling.

    I wish I could give you one or two ‘magical’ sentences right away to get building owners and managers to ‘sit up, take notice and feel compelled to hire you; but, to be fair, I can’t.

    As you can imagine, there is a whole marketing strategy with many steps that build one on top of another to create an effective plan -one that attracts clients to CALL YOU to ask for a bid!

    However, your specific question was on marketing and growing your cleaning business, and in that area, here are a couple examples of ‘keys’ steps:

    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer ( i.e. medical and professional offices that require 3-5 nights per week cleaning that can be performed in the evening after 5 PM.)

    2. Once, you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this; for example, at times, we used an online business list site.

    3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. See S.M.A.R.T. call video and email.

    4. We recommend you create and follow a pre-scheduled list of marketing steps which can include sending a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.

    The creation of the powerful messages, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than ‘We are bonded, licensed and insured.’

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information provided above useful. Be sure to check out the FREE resources on our cleanbid.net site- i.e. articles, email and video blog postings etc. CleanGuru LLC

  8. John Northrup says:

    Thank you for all the advice you have given. I’m in the beginning stages of starting an office cleaning business, hopefully by the end of May. I have been a custodian for a school district for 15 years and have cleaned an office for somebody else for 9 so I definitely have the experience. But I am not the best salesman in the world, which is what I’m most worried about. I am offering referrals to friends to go around to businesses and look for leads for me,probably around $300, since I currently work days at a school district. All the information has been informative and I look forward to learning more

    Thank you again,

    John Northrup

  9. CleanGuru says:

    Hi John, thanks for your note. You may find the free resources (videos and blog posts) available on our CleanGuru.com website.

    In addition, here are some marketing ideas/strategies we recommend and I thought you might find useful:

    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer (i.e. medical, office, retail etc)
    2. Once, you determine who you want to clean, we suggest building a select list of companies that meet that criteria by using, for example, an online business list service.
    3. Next, we suggest identifying the decision maker. You can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. See S.M.A.R.T. call at CleanBid.net resources (videos/email).
    4. We recommend you create and follow a pre-scheduled list of marketing steps which you may include sending a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.
    5. Maybe most important of all, we believe creating a powerful message, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than ‘We are bonded, licensed and insured.’

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information provided above helpful. And, again, you may find the additional FREE videos and blog posts we have posted under resources at CleanGuru.com helpful.

    Best regards,
    Matt
    CleanGuru LLC

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