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The Secret to Selling Commercial Cleaning – Part 1

Is it a learning a set of magic ‘selling’ words or phrases? Is it just being really friendly and outgoing? Or is it something else? Well, that’s what we begin to reveal in this first episode of ‘The Secret to Selling Commercial Cleaning’. That’s right, we’re going to get rid of many of the ‘things’ you thought were most important and get down instead, to revealing what the bigger answer is that makes the whole selling ‘thing’ work – not just once, but consistently!

Well, before you’re done watching this episode of “The Secret to Selling Commercial Cleaning -Part 1!” you’ll learn why ‘what you thought was the secret to cleaning for years’, may NOT be the real secret at all. Listen NOW ; you’ll be glad you did!

Please leave your comments below. Thanks, Dan

Thanks for watching our video – The MOST important ‘thing’ on Your Janitorial Business Website! But, don’t stop there – Be sure to check out our video: The MOST important ‘thing’ on Your Janitorial Business Website! where you’ll learn what is we believe is more important than a picture of your building, the history of your company or a list of the cleaning services you provide. This one ‘thing’ hits at the core of how you can steadily turn semi-interested prospects into actual customers – one at a time.

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

4 Responses to “The Secret to Selling Commercial Cleaning – Part 1”

  1. Greg says:

    Always great stuff Dan. I’m about to give your bidding software a try. I just measured out a large building for carpets. Our business is myself and my wife but she is pregnant, so my thinking is I need to grow and expand, hire people, be bigger and take bigger jobs. I think I CAN do it and I’ll certainly take all the help and advice I can get. Thanks.

  2. DLiebrecht says:

    Greg, thanks for your note and kind remarks. I believe cleaning can be a great business if it is approached with the right attitude, info and skill set. We try to provide useful software and offer practical coaching to help. Be sure to check out the resources available on our web site – for example, our free email and video series -’Flip My Cleaning Business From Painful to Profitable’ which provides short weekly tips on marketing, selling and profitability. Wishing you much success! Dan

  3. Alfonse Ruzage says:

    Hello Dan, and anyone that can help…. I bid on a big account not so long ago. Its down to 3 people now. They asked us to assess the building, identify 2 problems/difficult Area’s and how to solve them.
    I suck at public speaking but only I can do this. All tips /advise will be appreciated.

  4. CleanGuru says:

    Hi Alfonse, you’ve asked a good question.

    Unfortunately, it’s not one easily answered without knowing all the details of the specific situation. However, here are a couple things you may want to keep in mind:

    First, the more you know about the situation the better. So, being clear on everything you can – up front, regarding, not only the building, but the prospective customer as well, can become very important.

    1) The Prospect: What do the building owners want and why? What is important to them? What are they trying to achieve? Frankly, what has inspired them to ask the question the way they did?

    2) the Building: size, dimensions, floor type, kinds of use, difficulty, areas not used as well as what tasks/duties are needed, how frequently and when. You’ll want to be comfortable ahead of time knowing, for yourself and your company, how long the cleaning will take and how much it could cost based on what plan of cleaning they are looking for.

    And, of course, there are many more ‘things’ to think about, such as supervision, tile and floor maintenance and scheduling as well as number and nature of competitors.

    Finally, be sure you’re comfortable knowing if the project is a good fit for your operation.

    As far as the two biggest areas/problems you feel exist and how you want to solve them – the more clear and convinced you are about 1) what problems YOU feel exist and 2) how YOU feel they would be best resolved – the more confident you will be in explaining those ‘things’ to your prospect.

    One final thought – it can be helpful to have a written or visual presentation ready in advance to help guide you through the explanation of the problems you identify and solutions you recommend.

    Sorry I can’t offer one-on- one personal consultation at this time, but I hope these suggestions help. Wishing you much success in your cleaning business,
    Dan

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