What’s the ONE Secret to Growing a Successful Cleaning Business?

Want the ONE secret to having a fun, fast growing and profitable cleaning business? Then, don’t miss this episode of our video series “Flip My Cleaning Business from Painful to PROFITABLE!”, because we’re going to tackle that question head on; and the answer may surprise you. You’ll hear in just a few minutes what it really takes to flip a cleaning business from painful to profitable. Want to flip yours?

Please leave your comments below. Thanks, Dan

Thanks for watching our video “What’s the ONE Secret to Growing a Successful Cleaning Business?” But, don’t stop there – Be sure to check out our video “How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 2″ where we reveal a remarkable, insider’s strategy to beat the empty promising, low-balling cleaning franchises and national management companies. This simple, yet powerful, technique can instantly HIGHLIGHT the difference between you and your low-balling competition crystal clear. What could be more important than THAT?

22 Responses to “What’s the ONE Secret to Growing a Successful Cleaning Business?”

  1. Cheryl Perin says:

    Thanks Dan,
    These videos are very helpful! I have gotten two tips that I consider very valuable and am using to help my business grow. Awesome!



  2. Julie says:

    Thank you……

  3. antonio jones says:

    Thank you for the videos it was very hlepful and valuable for the business!

  4. DLiebrecht says:

    Thanks Antonia, glad you enjoy the videos! Wishing you much success in your cleaning business, Dan

  5. Nick says:

    Hi Dan,
    your videos have helped me tremendously, and
    saved me from a lot of start-up mistakes.


  6. DLiebrecht says:

    Hi Nick, thanks for the note! Glad to hear you’re finding the videos valuable. Wishing you much success in your new cleaning business, Dan

  7. Tony W. says:

    Being a start-up cleaning business,our target market is small to medium sized office bldgs,and small local businesses until our cash flow enables us to grow to larger accounts. Your videos are very instructive, it helps with idea clutter and task focusing.

  8. DLiebrecht says:

    Tony, glad you find the videos valuable! Wishing you MUCH success in your cleaning business!! Dan

  9. RA says:

    First off Dan thanx for the videos and congrats on the success.
    Two Question
    Is it wrong wrong to be direct with asking potential clients their budget?
    What is a proper/professional way in asking client?

  10. DLiebrecht says:

    RA, thanks for your note. To answer your question: Yes, it’s ok to ask a prospective client what they’re currently budgeting (or paying/month) for cleaning services. We found the key is in how we asked. When we asked by explaining that ‘We recognize budgets are important measures/controls in businesses, so we wanted to be aware of any budget concerns, so we would be in the best position to put together the best program/ job specifications to maximize both cleaning AND cost effectiveness for them. Hope that helps and wishing you much success in your cleaning business, Dan, CleanGuru LLC

  11. Cesar Rodriguez says:

    Hello Dan,
    Thanks for taking the time on providing feedback about the cleaning industry. I am currently getting ready to become my mother’s employee for her company that has been in business for over 20 years. She has 42 accounts but no infrastructure within the company. She has been running her business as a mom and pops mindset and done well with it. My job is to come in and expand the business. My question is how important it is to have a website running for her company? I feel like I should do the door to door first to avoid any expenses from the day I start. Does it really take money to make money in this industry? Thanks again for your feedback.

  12. DLiebrecht says:

    Hi Cesar,
    Thanks for your note! Having an effective website can help a cleaning business grow – but, so can many other methods of marketing; all designed to reach out and ‘talk’ to our prospects. The question is – which one (or ones) work better than others.

    We suggest cleaning companies consider creating a series of marketing steps or ‘touches’ and include a variety of methods such as direct mail letters, brochures, reports, surveys, calls, visits – but most importantly, with the primary goal being: to send a clear, compelling message about 1) how your cleaning business is different than the competition, 2) why that difference is so important and 3) what important benefits that difference(s) can offer them in the form of benefit(s).

    In summary, we believe ‘MESSAGE’ is the starting point along with developing an ongoing, multi-step marketing campaign. There is a lot more that goes in to creating an effective marketing plan such as taking the time to create a targeted list of prospects to pursue, but I hope this note gives you some ideas to consider as you begin. We have additional resources at cleanbid.net.

    Wishing you much success in your cleaning business,
    Dan, Clean Guru LLC

  13. Julie says:

    Thanks Dan. I have really learned a lot from your videos. I am just starting an office cleaning business after 13 years of residential cleaning. You have given me some great tips and a lot to think about!

  14. DLiebrecht says:

    Hi Julie, thanks – I’m glad you’re finding the videos valuable. Wishing you much success in your cleaning business! Dan, Clean Guru LLC

  15. Karla says:

    Thank you…cannot wait for more!
    Busy Bees Cleaning Inc

  16. CleanGuru says:

    Thanks Karla, Dan, CleanGuru LLC

  17. Kolawole says:

    hi, thanks for all support through this amazing medium!

    please am unable to watch this video, please help!


  18. CleanGuru says:

    Hi Kolawole, thanks for your kind comment. We’re glad you find the emails and videos helpful. Please feel free to call me directly at 888-531-4878 M/F 9AM – 5 PM EST. I’ll try to help overcome any technical issues you may be experiencing. Best regards, Matt, CleanGuru LLC

  19. When dealing with a property manager with the possibility of recurring business from residential cleaning, should I lower my rates of service and by how much?

  20. CleanGuru says:

    Hi US Military Maintenance, the answer is unfortunately – it depends. I’m sorry, but it really does. The reason why is – these situations can be complicated and a bit uncertain. For example, while it makes sense to consider offering lower rates IF the original ‘property managed’ facility you’re cleaning doesn’t represent the WHOLE package of business you could look at getting from that client, as in many things in business, the ‘devil is often in the details’. For example, there are many questions that need to be answered, and some may be tough or impossible to answer accurately and/or in-advance….such as, how much additional business is potentially available to you? How soon is coming ‘on line’ /over what period of time? How confident are you of getting it? And, there are still other factors… for example: If you don’t get the ‘promised’ additional business, will the original facility you’re cleaning still be profitable? If accounts are taken away later on, will it be all of them or just certain ones? I don’t mean to dodge the issue and I’m not discouraging you from adjusting your rates to reflect the possibility of a great deal more revenue and profit from many accounts vs. simply the revenue and profit from one, I just want to encourage you to take time to ‘think the situation’ through as much as possible. Hope that helps and best regards, Matt, CleanGuru LLC

  21. Stacey says:

    We just started our cleaning business . Have bid on two construction contract so far and was not successful. Need some advice. The competition is tough and it seems like that alot of work is involved with the jobs. Any suggestions.

  22. CleanGuru says:

    Hi Stacey, thanks for your question. Please call us at our office 888-531-4878, we’d love to take some time to discuss how CleanBid can help create competitive, customized post-construction cleaning proposals for your janitorial business, Matt, CleanGuru Support

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