Why Janitorial Businesses Should NEVER Stop Marketing

Hear Dan’s story of how he painfully learned to NEVER stop marketing. When you don’t have a reliable way to find and land new janitorial jobs, you may find yourself desperately holding on to jobs because you’re afraid your cleaning company will fail without them. It’s something many commercial cleaning business owners have felt at one time or another – and they don’t like the feeling.

Before you’re done watching this video episode – Why Janitorial Businesses Should NEVER Stop Marketing you’ll learn what it takes to keep new cleaning business coming in and why it’s so important to those just starting a cleaning business as well as those janitorial companies that have been around a while.

Please leave your comments below. Thanks, Dan

Thanks for watching our video – Why Janitorial Businesses Should NEVER Stop Marketing, but, don’t stop there – Be sure to check out our video: “When is the BEST time for Your Janitorial Business to Raise Prices?” where you’ll learn why human nature and timing may be as important as logic when it comes time to put through a price increase at one of the jobs your janitorial business cleans!

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

7 Responses to “Why Janitorial Businesses Should NEVER Stop Marketing”

  1. Luis says:

    WOW!The story of my life!
    Always know need to do better marketing. We know how to please costumers but sadly at the expense of the contstant knowledge they take advantage. Depend on word of mouth which has worked for me, but hard to grow business that way. Thanks

  2. DLiebrecht says:

    Hi Luis, thanks for your comment! You’re right, it’s interesting how many experiences we share in common as business owners running our janitorial cleaning companies. Wishing you much success, Clean Guru LLC

  3. james perry says:

    I work for the usps here in texas. I operate a small cleaning business. I need help getting more commercial cleaning bids? marketing ? new cleints



  4. james perry says:

    I need help with marketing, flyers, bids. looking to get more commercial cleaning accounts

  5. DLiebrecht says:

    Hi James, thanks for your note – and congrats on taking on the challenge of building your own commercial cleaning business.

    You may want to check out some of the resources available at CleanBid.net, but here are a few strategies we think are particularly important and you may want to keep in mind as you begin to grow you cleaning company:

    1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer (i.e. medical, office, retail etc)

    2. Once, you determine who you want to clean, we suggest building a list of companies that meet that criteria by using, for example, an online business list service.

    3. Next, we suggest identifying the decision maker. You can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. See S.M.A.R.T. call at CleanBid.net resources (videos/email).

    4. We recommend you create and follow a pre-scheduled list of marketing steps which you may include sending a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.

    5. Maybe most important of all, we believe creating a powerful message, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than ‘We are bonded, licensed and insured.’

    As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information provided above useful.

    Wishing you much success in your cleaning business,
    CleanGuru LLC

  6. ian says:

    great thanks Dan

  7. CleanGuru says:

    You’re welcome Ian, glad you enjoyed the video. Wishing you much success in your cleaning business, Dan, CleanGuru LLC

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