Why Janitorial Businesses Should Use EMOTION in Their Marketing

Why doesn’t the phone ring? Why don’t cleaning prospects call? You may feel you’ve done a good job of logically showing why you’re janitorial business’ prospects should call you and hire you, but truth is there not; at least not as much as you’d like.

Watch this short video where we reveal what may be the main reason why – why they don’t call, why they don’t take action. It’s an insider secret to what really ‘makes people tick’ and that includes your cleaning business’ prospects.

And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll give actual examples of how this process works including what the monthly sales goal was for OUR cleaning business!

Please leave your comments below. Thanks, Dan

Thanks for watching our video – Why Janitorial Businesses Should Use EMOTION in Their Marketing
But, don’t stop there – Be sure to check out our video: How Many Brochures Should Janitorial Businesses Send? where we reveal a quick and easy way to ‘ballpark’ how many marketing pieces you should send out to get number of new janitorial customers each month.

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

2 Responses to “Why Janitorial Businesses Should Use EMOTION in Their Marketing”

  1. Rachel Warner says:

    Hi Guys,

    I just talked to a guy at S.C.O.R.E. about getting new business and he says I must have a website on the first page of google and that cold calling and walk-ins is a weak if not bad idea and direct mail doesn’t work anymore. Has that been your experience in the last couple of years?


  2. DLiebrecht says:

    Hi Rachel, Thanks for your note! We’re not, as they say, ‘lookin’ for a fight, however, we do continue to believe that direct mail should to be included as one of several methods/steps in an overall pre-scheduled marketing plan. That said, having an effective is important as well. No argument here.

    Again, we suggest cleaning companies consider creating a series of marketing steps or ‘touches’ and include a variety of methods such as direct mail letters, brochures, reports, surveys, calls, visits – but most importantly, ALL with the primary goal of sending a clear, compelling message about:
    1) how your cleaning business is dramatically different than the competition in certain specific areas/ways, and
    2) why that difference is so valuable because of the key benefits it allows you the cleaning contractor to offer your prospective clients.

    In summary, we believe more than medium – ‘MESSAGE’ is the starting point for creating effective marketing, along with developing an ongoing, multi-step marketing campaign. Put differently, we believe the key is – having something important to say.

    Of course, there is a lot more that goes in to creating an effective marketing plan such as taking the time to create a targeted list of prospects to pursue, but I hope this note gives you some ideas to consider as you begin. (additional resources at cleanbid.net)

    Wishing you much success in your cleaning business,
    Dan, Clean Guru LLC

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