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How Your Janitorial Business Can Stay Within Arms Reach of Prospects

It’s not sexy. It’s not the latest marketing fad in cleaning business. It doesn’t have to be. What are we talking about? Direct Mail. That’s right- good, old-fashioned, direct mail. It’s the marketing method that went the way of the pet rock and the hula hoop if you believed the ‘internet is everything’ guys. We say, ‘If you’re spending all your time trying to use only ‘free’ online advertising by having a website, you may be really missing the boat.

But don’t despair, because before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal why this old-fashioned marketing method may just the ‘ticket’ for getting your cleaning company’s message within arms reach of your prospects.

Please leave your comments below. Thanks, Dan

Thanks for watching our video – Your Janitorial Business and Direct Mail: How to Stay Within Arms Reach of Your Prospects. But, don’t stop there – Be sure to check out our video – “Janitorial Business Prospects: Call or Send Them Something” where we reveal the best way to market to your prospective clients. You’re not going to want to miss the surprising answer to the question of which you should do: Call Them or Send Them Something?

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

7 Responses to “How Your Janitorial Business Can Stay Within Arms Reach of Prospects”

  1. Ronald Carr says:

    Dear Dan
    I want to know if it is a good I dear to send out just the brochure with out putting it in a envelope. Or what will you recommend all so to put the return address on a label and put it on the brochure or envelope with the name Carr janitorial service because some people see that and throw away but if I get the decision maker perhaps they will not throw it away and also to make up a label and stick it on envelope or brochure

    Ronald Carr//Owner
    Carr Janitorial Services
    carrjanitorial6@comcast.net
    carrjanitorialservices.com
    Main: 215-942-7794
    Fax: 267-288-5192

  2. Raymond Groeper says:

    Dan, you have really helped me. I sometimes think that you are following me around lol. Because most of what you have talked about is exactly the same mistakes I have made. Thank you

  3. DLiebrecht says:

    Raymond, that’s funny. I guess over time, we all end up facing many of the same challenges and, it’s nice to know we’re not alone in ‘the struggle’. Wishing you much success in your cleaning business, Dan, Clean Guru LLC

  4. Annmarie Marciante says:

    Hi Dan,

    First of all, thank you for all of your videos and help. I have a potentially successful business and what I mean by that is it can be successful if I was able to be on the jobs to supervise. However, I am a full time teacher and have to depend on other people to ensure quality work is being done. Unfortunately, the work has been anything but quality and have had complaints and even lost clients. I started this business in the summer and put a lot of time into it to making it successful. My question to you is what can I do to ensure that my cleaners are doing quality work when I’m not there to supervise? Thank you!

    Annmarie

  5. DLiebrecht says:

    Hi AnnMarie,
    First, thanks for your note – and glad to hear you find the videos helpful.

    Next, you’ve asked a good question – but, of course, challenging one; namely how to achieve and keep consistent quality control. The topic is too big to address thoughtfully and completely here – but, be sure to check out related videos on the topic in the Resources page of our web site.

    However , here are a few general thoughts/strategies to keep in mind. Our experience suggests that to achieve consistent quality in cleaning requires a multi-part/step approach; one including everything from HR strategies in 1) finding, hiring, fully training and supervising cleaning personnel and 2) monitoring actual vs. budgeted cleaning times to 3) creating and then strictly following policies and procedures designed to get and keep everyone on the same page when it comes to the delivering cleaning with an attention to detail.

    I know, not easy – but definitely worth the effort. We tried to keep our procedures simple, frequent and close to the actual work; meaning being checked by either onsite leaders or area supervisors.

    Hope that helps and wishing you much success in your cleaning business,
    Dan
    CleanGuru LLC

  6. Dawn says:

    Hi Dan,

    Thanks for another inspiring video. I’m wondering what you think of a newsletter each month to perspective clients. I used to do this with my regular customers in another business I had but never with customers I would like to have. I have found a company that will produce these for me (as it will be less money than I could produce them). Do you think it is a good idea or should I just stick with a brochure or a letter once a month? Thanks in advance for your feedback.

    Dawn
    TCB Commercial Cleaning

  7. CleanGuru says:

    Hi Dawn, thanks and glad to hear you enjoy the videos. I have mixed feelings about ‘newsletters’:

    While they can serve as a regular, ongoing communication with current CLIENTS, in my mind, if they’re not customized – they risk (quickly) becoming perceived as meaningless.

    When used with PROSPECTS, generic (not customized) newsletters not only risk being perceived as irrelevant, they are generally too weak to effectively ‘attract new business’, if they do not deliver compelling marketing messages (i.e. MGPs).

    On the other hand, customized newsletters can be one effective part of and overall strategy to stay in touch with current CLIENTS.

    Again, however, when it comes to ‘attracting new business’, instead of newsletters, our recommendation is to create and implement a direct response marketing strategy that folllows a pre-set schedule – designed to deliver a handful of powerful marketing messages (MGPs) to the decision maker(s) at the building(s) you’re targeting.

    Hope that helps and wishing you much success in your cleaning business, Dan, CleanGuru LLC

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