Think quality control inspections and how they affect your janitorial business – is boring? Ok, maybe it is, a little – but in this fast-paced video you’ll hear a few things about inspections we bet you won’t find boring. But, as an owner of a cleaning company, these ideas may be of particular interest and value to you and your janitorial business.

Before you’re done watching this video episode – Janitorial Inspections? Short, General and Frequent WINS!, you’ll see why trying to act professional when it comes time to lay out the quality control and inspections for your commercial cleaning company can be a costly mistake, and ineffective to boot!

Thanks for watching our video – Janitorial Inspections? Short, General and Frequent WINS! But, don’t stop there – Be sure to check out our video: “When is a Cleaning Problem REALLY fixed?” where you’ll see how it take a lot more than just sending one of your people out to ‘take care of a problem’ – if you want to offer great customer service in your janitorial business or commercial cleaning company.

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

Want a fast growing janitorial cleaning business? Good News! In these short Clean Guru videos, you get some of our very best marketing, selling and profit strategies – to help your cleaning company find, land and keep profitable commercial cleaning jobs.  You get our best janitorial bidding, selling and management tips!

It’s not a question of simply doing more of same kind of image type advertising many of the ‘big players’ in cleaning use.

And, it’s not even a question of ‘buckling down’ and doing a better job of writing your own version of the kind of ads those big guys use.

Nope – the question isn’t whether it’s better or whether you do more of it, the question is:

Whether or not it’s DIFFERENT – so different that it works better than theirs, faster than theirs and more efficiently than theirs!

Big cleaning competitors may have luxury to have the money to afford general, image ads droning on about how ‘they’re bonded, licensed and insured’ or that they’ve been in business since the ‘discovery of fire’!

You and I don’t.

We need to use powerful marketing messages and direct response advertising methods that are different, measureable and effective.

The army of direct response marketers who successfully use and teach direct-response marketing is long and distinguished, experts like Ted Nicholas, Dan Kennedy, John Carlton and Bill Glazer -just to name a few

All of these ‘greats’ know direct-response marketing can be THE key to advertising that gets results that are not only powerful and effective, but measurable and efficient as well.

Direct response marketing involves a number of ‘things’ most image type ads include only weakly, or not at all -‘things’ like powerful headlines highlighting your USP (Unique Selling Proposition, UCA (Unique Competitive Advantage) or as we teach MGP (Measurable Guarantee of Performance).

In addition, direct response advertising emphasizes the importance of strong sales copy, as well as the use of a clear call-to-action, reason to respond NOW, deadline guarantees/risk reversal, proof (testimonial, before & after, product reviews and demonstration), regular scheduled follow-up, and the list goes on.

It’s a lot to learn, but it’s worth the effort.

The phone rings – it’s one of your customers. They have a cleaning complaint. You send one of your managers out to fix it. Case closed. That’s it, right? Well, not necessarily! Watch this short video to see what Dan and Tony learned, the hard way, about what it really takes to fix a janitorial complaint or cleaning problem.

Before you’re done watching the video “When is a Cleaning Problem REALLY fixed?” You’ll see that it take a lot more than just sending one of your people out to ‘take care of it” – if you want to offer great customer service in your janitorial business or commercial cleaning company.

Thanks for watching our video – The MOST important ‘thing’ on Your Janitorial Business Website! But, don’t stop there – Be sure to check out our video: “What Successful Janitorial Selling Doesn’t Look Like!” where we reveal the ‘things’ to avoid when you’re selling your commercial cleaning services! The list of what to watch for may surprise you – then, help you!

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

Want a fast growing janitorial cleaning business? Good News! In these short Clean Guru videos, you get some of our very best marketing, selling and profit strategies – to help your cleaning company find, land and keep profitable commercial cleaning jobs. You get our best janitorial bidding, selling and management tips!

My wife and I have 3 kids. Well they’re not really kids anymore; more like young adults.

Anyway, the point is I remember what kids are like – come in from school, drop clothes, books, everything on the floor and crash in front of the TV.

It’s a pretty good gig. Kids get to act, well, ‘like kids’ which often means enjoying life – kid code for… ‘doing as little as possible’!

It’s ok. I understand – we’ve all been there. We were all kids once too. (ok, a long time ago)

So, I’m not complaining. It just brings to mind something important about having successful janitorial business – really a successful anything.

If you want to have something of quality that works all the time…it takes more than a kid-like effort.

It just does.

It takes some heavy-lifting, especially at first, putting together the pieces of the puzzle so your business systems can be counted on to work – every time.

Quick example – How about putting together the pieces of a successful marketing program?

Well, we’ve talked about how that project is going to take more than 1 day – yeah, that job consists of more than 1 thing.

We all know having a successful marketing plan for you cleaning business means putting together a sequential series of pre-programmed, pre-scheduled direct response letters, calls, surveys, postcards etc.

That takes work.

And what about networking, seo, social media or ‘local search’ for your cleaning business’ website?

Yep, all important – but, there’s more…

There’s properly crafted direct marketing messages, MGP – Measureable Guarantees of Performance, compelling offers, deadlines, call to actions…

Again, all important, and the list goes on and on….

Now, any kid may understandably want to dump those ‘things’ on the floor and simply veg-out in front of his computer or tv for the night -but you and I can’t.

We need to do what adults do.

We need to learn step-by-step how to put these elements together – and then actually do it.

That’s the tough part, but adults do what needs to be done – even if they don’t feel like it.

Ask any parent.

Knowing what NOT to do can be as helpful as knowing what to do. Bad selling habits like the ones described in this short video can cost you sales – plain and simple. But studying what NOT to do when you’re selling can just as quickly ‘jump start’ your selling technique and sales results. Watch now to learn what you can do now to dramatically improve how you sell commercial cleaning – by learning some of the worn out philosophies and selling habits that may be holding you back.

Before you’re done watching this episode of “What Successful Janitorial Selling Doesn’t Look Like!” you’ll learn a handful of practical ‘things’ you can do to turn your janitorial cleaning prospects into customers faster than ever before. Listen NOW ; you’ll be glad you did!

Thanks for watching our video – The MOST important ‘thing’ on Your Janitorial Business Website! But, don’t stop there – Be sure to check out our video: “How Janitorial Salespeople Can Turn Prospects into Clients… Faster!” where we reveal a handful of practical ‘things’ you can do starting now, to turn your janitorial cleaning prospects into customers faster than ever before!

You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what it really takes to flip a cleaning business from painful to profitable. Want to Flip Yours?

Need A Friday Pick-me-up? Meet Dan’s New Dog!

Want a fast growing janitorial cleaning business? Good News! In these short Clean Guru videos, you get some of our very best marketing, selling and profit strategies – to help your cleaning company find, land and keep profitable commercial cleaning jobs. You get our best janitorial bidding, selling and management tips!

It’s funny. You wouldn’t think it would be that tough – just trying to relax and be yourself.

But when it comes time to meet your prospective customer it can take some getting used to.

You want to be relaxed when you sell, but the selling situation can make a person, well – nervous.

It reminds me of when I first started to shoot videos. I thought I was relaxed; but when the camera turned on, something changed. That’s right, it ‘threw me off’.

And even though, I think of myself as a pretty outgoing person, but it didn’t matter, I still got a little tense – ok, a lot tense… in the beginning.

In fact, when I look back at some of the earliest videos, I cringe a little.

I can see myself getting ‘tight’ – and it just doesn’t come across as well as some of the later ‘stuff’ when I felt more relaxed.

Selling cleaning can be like that.

The good news is it does get better. For some – quickly, for others more slowly…but fortunately, over time, it gets better for nearly everyone.

So, if you’re a natural – and selling is easy, like falling off a log – you’re lucky; count your blessings and just keep it going.

But, if you feel you’re in the ‘other’ group; the ones for whom it does not come so naturally – just hang in there; don’t give up.

And with every walk through or bid presentation, you’ll get more and more confident.

To a great degree, the difference between ‘nervous newby’ and ‘relaxed selling pro’… is mostly just time and practice.