Janitorial Business Owners: What Makes Prospects CRAZY?

Do you know what makes your prospects totally frustrated; in other words – crazy?

When’s the last time you took a few minutes to think about what their biggest headaches are about dealing with cleaning contractors?

If it’s been a while, or you’ve never done it – it’s worth doing.

Here’s why.

The answers hold the key to re-inventing your cleaning business -and that’s the key to getting prospects to want YOU.

It’s true – first, identifying what makes them the most upset about cleaning contractors and then, second, creating ways to fix those frustrations – is, as the poet, Robert Frost would say, the ‘road NOT taken’.

But, that road is the one that leads to satisfaction for clients – and more business for you.

Let’s take a quick look.

What if one of the biggest frustrations your prospects have about janitorial companies is they promise one thing, but deliver a lot less.

What could you do to ensure they’ll receive a high level of service, not only on day 1 – but day 61 and 101 as well?

What if another one of their biggest headaches is constantly seeing new ‘faces’ in their building – as one after another of the ‘cleaning crew’ quickly come and, just as quickly, go?

High turnover can create a feeling of uncertainty in the minds of your prospects.

What can you do to slow or stop the ‘revolving door’ of people in your cleaning business?

Not easy, I know – but, if it were – everyone including your competition would have done it already. And, there’s the opportunity – doing what others cannot, or will not, do.

The good news is it’s not impossible, and in some cases, it can end up simply being doing something different – not  necessarily difficult.

As busy as life can be today – it can be difficult to find time or, more accurately, make time, for yourself, to just – think.

But, that time – may be the most valuable time you’ll ever spend. As the end of the Robert Frost’s poem, The Road Not Taken, says, ‘Two roads diverged in a wood, and I -I took the road less traveled by, and that has made all the difference.’

Please leave your comments below. Thanks, Dan


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