BlogVIDEO: What’s the “Going Rate” to Bid Cleaning Contracts? Thursday, July 29th, 2010  You’re NOT going to want to miss this one!! Why? Because in this direct, ’tell-it -like-it-is’ video, we give the answer you NEED to hear – and it’s probably NOT like anything you’ve heard on the topic before. So, sit down, strap yourself in, and watch this short, but powerful, video – where you’ll hear the ‘real deal’ about bidding janitorial cleaning jobs! And before we’re done, we’ll reveal what we think IS the key to bidding cleaning jobs competitively – and PROFITABLY. And that’s something worth knowing. Thanks for watching our video “What’s the “Going Rate” to Bid Cleaning Contracts?” But, don’t stop there – Be sure to check out our exciting NEW video series “Flip My Cleaning Business From Painful to PROFITABLE!” where we tackle everything from the rampant use of illegal workers to the devastating effects of the low-balling ‘big guy’ … Video Blog: The MOST Important ‘Thing’ On Your Janitorial Business Website! Tuesday, July 27th, 2010  Name, rank and serial number. That’s about all you get on most websites; well it’s not enough, at least not if you want to crank up the engines on turning prospects into customers!! Fortunately, there is something you can easily add to your website that does just that – a way for people to get to ‘know, like and trust you’ on their way to preparing to ‘do business with you’. Find out what that is in this short, but power packed video! Well, before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” You’ll learn what is we believe is more important than a picture of your building, the history of your company or a list of the cleaning services you provide. This one ‘thing’ hits at the core of how you can steadily turn semi-interested prospects into actual customers – one at a time. Listen NOW ; you’ll be glad you did!… Janitorial Business Owners: The LESS Selling – the Better Tuesday, July 27th, 2010 Really, the less selling you have to do to land new jobs – the better. And it’s not because I don’t think you’re perfectly capable as a salesperson. No, there’s another, more important, reason why I suggest the less selling required the better, and it’s this: The better your MARKETING is – the less you need to ‘sell’… to make the sale. Think about it. If your marketing qualifies, educates, convinces and motivates your prospects to buy…the less you need to sell. That’s right; when prospects feel compelled to call after your marketing… 1. grabs their attention 2. demonstrates why and how your different 3. highlights important benefits 4. attracts them to want to want to do business with you Well, frankly, if it’s doing those ‘things’ effectively, well, we’re getting somewhere! Don’t get me wrong, I think selling is important. When it’s time to sell, you want to do it in a way consistent with how you approach everything else in your cleaning business. How’s that? Well, professionally and effectively to … The ONE Thing Janitorial Business Marketing Should NEVER Be Tuesday, July 20th, 2010 So, what’s the ONE thing janitorial business marketing should never be? Drum roll, please…..here it is: Boring. It’s true – the biggest reason why the marketing used by many cleaning companies isn’t working is something as simple as the fact that… it’s BORING. You know what today’s world is like, right? It’s not a secret – It’s fast, fast, fast and people are overwhelmed with information – News. Sports. Ads. Online. Offline. Mobile. Skype. Text. 24/7 Twitter. Facebook. It’s not information they’re missing. It’s not facts they’re short of. Nope, here’s what’s missing: Something so unique, new and interesting that it literally Now, brace yourself, here’s a question: Is that what your marketing is doing? In today’s fast paced, mind-numbing world, where people’s attention span is shorter than ever before, here’s the question put another way: Is your marketing saying something so NEW, so ENGAGING and so EXCITING that it virtually ‘grabs your prospect by the … Video Blog: What Janitorial Businesses Can Learn from a BASEBALL Coach! Monday, July 19th, 2010  What does baseball have to do with running a cleaning business? Well, you’ll find out when you watch today’s powerful and funny video. You’ll learn what a baseball coach said to his struggling pitcher, and how it can be a powerful and profitable lesson for your janitorial business. Well, before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” You’ll learn what a baseball coach said to his struggling pitcher and how it can be a powerful and profitable lesson for your cleaning business. Listen NOW ; you’ll be glad you did! Thanks for watching our video – What Janitorial Businesses Can Learn from a BASEBALL Coach! But, don’t stop there – Be sure to check out our video: What’s More Important Than ‘Being Clever’ in Your Janitorial Advertising? where we’ll reveal what you need … Why Janitorial Businesses Shouldn’t Ask Me What Cleaner To Use Tuesday, July 13th, 2010 You shouldn’t ask me what cleaning products to use. Here’s why: I’m focused on one thing – seeing you grow quickly and profitably – and sorry, but spending (wasting) a lot of time talking about which cleaning products to use… isn’t going to get us there. Be offended if you must, but it’s the truth. By the way, it’s not exactly that I don’t care about which cleaning products or equipment you use – I do, but ONLY to this extent – are they a safe, effective, convenient and affordable? Yes? Fine, that’s it. Case closed – now, let’s get on building a fast growing, profitable and fun-to-run cleaning business. By the way, just to be clear, until just recently Tony and I ran our own janitorial business…so, yes, we used cleaning products. And, yes, we made sure the products we gave our cleaners were both safe and effective. It’s what you do when you care about your staff and customers. It’s just that … Video Blog: What’s More Important Than Being Clever in Your Janitorial Advertising? Friday, July 9th, 2010  Clever or funny marketing ads can be entertaining… but is it the best approach for your company’s janitorial advertising? You want marketing messages that work! Well, before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll disclose an approach that what we found to be VERY effective for our cleaning company – one that you might want to take advantage of! Thanks for watching our video – What’s More Important Than Being Clever in Your Janitorial Advertising? – Be sure to check out our video: Yes, This SHOULD be in Your Janitorial Marketing!, where we reveal exactly what this ONE thing is, and why you should start including it in your marketing sooner rather than later You’ll watch a few, short minutes of video loaded with practical ideas, tips and strategies about what … Video Blog: Yes, This SHOULD be in Your Janitorial Marketing! Friday, July 2nd, 2010  There’s one thing you can add to the cleaning business’ marketing that can reach out and create an immediate connection between you and your prospect. It’s not magic and it doesn’t cost a fortune. Well, before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal exactly what this ONE thing is, and why you should start including it in your marketing sooner rather than later. What are you waiting for? Listen NOW and get started TODAY; you’ll be glad you did! Thanks for watching our video – Yes, This SHOULD be in Your Janitorial Marketing! But, don’t stop there – Be sure to check out our video: Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 2, where we’ll look at the important question: Who’s going to be responsible for the consumable polypaper restroom supply cost. … Janitorial Discovery in Florida Restroom Tuesday, June 29th, 2010 Tony and I were in Florida for a couple days last week. Nope – don't even ask. No fishing, no power boating, no colorful drinks with funny names and little umbrellas in 'em. Ok, we may have had a few drinks… but they didn't have any little umbrellas. Anyway, the point is we were down there on business and when we went to the airport to head home we made a rare and amazing discovery in the restroom. Drum roll please…here it is…common sense; that elusive creature – good old common sense. Well, you see management had roped off at least half of the restroom – restricting use by the public, to of course – only one half. However, even with access to only half of the facility, there were still plenty of stalls, urinals and sinks available for the steady, but manageable, number of visitors using the restroom. I don't have to tell you the obvious value of this common sense idea, but I will. There was no real … Monday, June 28th, 2010 Below is a quote from the legendary golfer Jack Nicklaus on VISUALIZATION: “I never hit a shot, not even in practice, without having a very sharp, in-focus picture of it in my head. First I see the ball where I want it to finish, nice and white and sitting up high on the bright green grass. Then the scene quickly changes, and I see the ball going there; its path, trajectory, and shape, even its behavior on landing. Then there is a sort of fade-out, and the next scene shows me making the kind of swing that will turn the previous images into reality.” You can probably already visualize what amazing value this ‘visualization thing’ can offer all of us in our lives…including our janitorial businesses. Powerful stuff. Have a great week, and remember: “You Can Do This… You Really Can!” - Dan Video Blog: Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 2 Friday, June 25th, 2010  It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/paper restroom and lunchroom type supplies of course – things like toilet paper, hand towels and hand soap. Well, before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll explain how the answer to who is going to pay for these supplies and how they are going to be billed can be THE difference between whether you end up bonding your cleaning business to your customer in another profitable way… or simply end up getting burned by the ‘hot potato’; that’s right, actually losing money each month by providing this service. Thanks for watching our video – Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 2. But, don’t stop there – Be sure to check out our video: … Video Blog: Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 1 Friday, June 18th, 2010  It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/ paper restroom and lunchroom type supplies of course – things like toilet paper, hand towels and hand soap. Well, before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll explain how the answer to who is going to pay for these supplies and how they are going to be billed can be THE difference between whether you end up bonding your cleaning business to your customer in another profitable way… or simply end up getting burned by the ‘hot potato’; that’s right, actually losing money each month by providing this service. Thanks for watching our video – Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 1. But, don’t stop there – Be sure to check out our … Selling Janitorial Services the Easy Way Tuesday, June 15th, 2010 Let me tell you a story… A man was showing a silver dollar to his son. As it lay cradled gently in the palm The eager boy quickly responded “Yes!” Closing his fingers into a tight fist around the coin the man challenged his son “Then you’ll have to take it from me. You’ll have to get it out of my grip!” The story is meant to show how, in many cases, things of great value are not secured without a great deal of effort. True enough. But, while it may be true that brute force is one way to “get the coin’ – SOME truth is not ALL truth – meaning there may be other ways, better ways, to achieve the same result. Like what? Well, let’s say it was extremely hot, the person holding the coin was incredibly thirsty, and there wasn’t a source of relief in site. Well, in those conditions, offering an … Video Blog: Should You Change the NAME of Your Janitorial Business? Friday, June 11th, 2010  Should you change the name of your cleaning business? Well, maybe, maybe not – it depends on some important things – several of the most critical of which we’ll reveal in this video. Make the right decision, and you may find you have a strong branded identity in the marketplace. On the other hand, make the wrong decision and you may find yourself endlessly floundering not knowing if your name is helping you or hurting you. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll tell you exactly what changes we made to our company name and why! Thanks for watching our video – Should You Change the NAME of Your Janitorial Business? But, don’t stop there – Be sure to check out our video: What Janitorial Businesses Need to Prove To Prospects: Credibility & Believability where we … Cleaning Lessons from the Greatest Generation Tuesday, June 8th, 2010 Dad is 87. Mom is 88. Dad fought in the ‘Battle of the Bulge’. Mom, worked as a code-breaker in Washington – both part of what is now being called by many ‘America’s Greatest Generation’. They’re a tough act to follow. Living through both the Great Depression and World War II, their discipline, sacrifice and work ethic speak volumes about their character. I often think how lucky I am to have them as parents. Here’s a few of the things they taught me: Lesson 1 – They taught me to value time. They taught me that life is a gift, and that it was my responsibility to act accordingly. I learned that starts with NOT wasting time. Lesson 2 – They taught me to value work….by example. No explanation needed. Lesson 3 – They taught me to value learning. School was a gift – not to be wasted. But it didn’t stop with school. We were taught to … Video Blog: What Janitorial Businesses Need to Prove To Prospects: Credibility & Believability Friday, June 4th, 2010  What CAN you do? What WILL you do? Your janitorial business’ prospects want to know the answers to both questions before they decide to hire you. Can you blame them? Don’t we all feel that same way when we hire a plumber or electrician? Watch this short video where we’ll explain why your janitorial prospects looking to hire a new commercial cleaning contractor are no different, and how you can convincingly prove your credibility and believability to them. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal the two best ways to tackle the ‘believability’ challenge through testimonial and/or visual proof! Thanks for watching our video – What Janitorial Businesses Need to Prove To Prospects: Credibility & Believability? But, don’t stop there – Be sure to check out our video: Why Janitorial Businesses Should Use EMOTION … Video Blog: Why Janitorial Businesses Should Use EMOTION in Their Marketing Friday, May 28th, 2010  Why doesn’t the phone ring? Why don’t cleaning prospects call? You may feel you’ve done a good job of logically showing why you’re janitorial business’ prospects should call you and hire you, but truth is there not; at least not as much as you’d like. Watch this short video where we reveal what may be the main reason why – why they don’t call, why they don’t take action. It’s an insider secret to what really ‘makes people tick’ and that includes your cleaning business’ prospects. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll give actual examples of how this process works including what the monthly sales goal was for OUR cleaning business! Thanks for watching our video – Why Janitorial Businesses Should Use EMOTION in Their Marketing Video Blog: How Many Brochures Should Janitorial Businesses Send? Tuesday, May 25th, 2010  10? 100? 1000? How many marketing pieces should you send out to get the number of new janitorial leads you’re shooting for each month? It’s an important question because it may determine whether you’ll be looking at having too few, too many or just the right amount of leads. So, rather than guess how many pieces to send out…could there be a more ‘scientific’ way to decide? We say, YES! Watch this short video where we reveal our simple, yet effective, strategy for figuring out how many marketing pieces to send out per week or per month to generate the amount of new janitorial business you’re looking to add to your cleaning company. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll give actual examples of how this process works including what the monthly sales goal was for OUR cleaning business! … Video Blog: Janitorial Business: The ONE-Word Secret to Getting Testimonials Friday, May 21st, 2010  Everybody wants them, but not everybody has them. What’s that? Well, testimonials. And if you’re in the cleaning business, you know just how valuable it can be to have a number of glowing testimonials about your ability to consistently deliver superior service. So, if we all agree on that, then why do so few janitorial businesses have them or at least as many as they would like. Watch this short video and you’ll not only learn the one-word secret to getting testimonials, you’ll discover a strategy of how you can practically count on getting them consistently. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal not only learn the one-word secret to getting testimonials, but a strategy of how you can practically count on keep getting them as well! Thanks for watching our video – Your Janitorial … Video Blog: How Often Should Janitorial Businesses Contact Prospects? Tuesday, May 18th, 2010  Don’t make the mistake we made! What’s that? Well, when our janitorial cleaning business was busy – we completely stopped contacting our prospects. And when things were slow – we called them too much. That’s right, we ‘hounded’ them. Both strategies were a mistake. But, we learned better. We discovered how often to contact them to generate maximum RESULTS. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal, not only how often you should contact your prospects, but we’ll also begin to explain what that contact should consist of. It’s a strategy designed to take advantage of the very nature of the janitorial business that makes this amazing strategy, well…amazing! Thanks for watching our video – How Often Should Janitorial Businesses Contact Prospects?. But, don’t stop there – Be sure … Video Blog: The Secret to Marketing and Selling Janitorial Services: Aim to be NEXT Friday, May 14th, 2010  It’s not what you’re used to hearing, is it? No, you’re used to hearing how you have to land the sale, NOW, whatever it takes. We say, ‘Baloney!”. But, don’t think that means we’re willing to accept anything less than having a cleaning business that’s fast growing, profitable and fun to run. It doesn’t. In fact, quite to the contrary, we found our marketing and selling strategy of ‘Aiming to be NEXT’ actually propelled our cleaning business forward. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal why this strategy works so effectively in the cleaning business. That’s right, there are some things about the nature of the janitorial business that makes this amazing strategy, well…amazing! Thanks for watching our video – Your Janitorial Business and Direct Mail: How to Stay within … Tuesday, May 11th, 2010  It’s not sexy. It’s not the latest marketing fad in cleaning business. It doesn’t have to be. What are we talking about? Direct Mail. That’s right- good, old-fashioned, direct mail. It’s the marketing method that went the way of the pet rock and the hula hoop if you believed the ‘internet is everything’ guys. We say, ‘If you’re spending all your time trying to use only ‘free’ online advertising by having a website, you may be really missing the boat. But don’t despair, because before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal why this old-fashioned marketing method may just the ‘ticket’ for getting your cleaning company’s message within arms reach of your prospects. Thanks for watching our video – Your Janitorial Business and Direct Mail: How to Stay Within Arms Reach of Your Prospects. … Video Blog: Janitorial Business Prospects-Call or Send Them Something? Friday, May 7th, 2010  NOW what? You’ve got your target list of buildings. You’ve got the names of the decision makers at those buildings. So, should you call or send them something? Well, in this fast paced video we not only give cleaning contractors the surprising answer, we also warn about the danger of only doing it the wrong way. So, if you want to get appointments at buildings where they’re glad to see you – watch this one carefully. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal how you can get appointments at buildings, where they’re glad to see you. Thanks for watching our video – “Janitorial Business Prospects-Call or Send Them Something? But, don’t stop there – Be sure to check out our video – “Do Customers REALLY Want ‘White Glove’ Cleaning? where we reveal what … Video Blog: Do Customers REALLY Want ‘White Glove’ Cleaning? Tuesday, May 4th, 2010  Perfect Cleaning? Is that what your customers want? You might think so if you’d listen to and believed some of your wacky competitors who boast about “We’ll never miss a trash….EVER!” or “We still have our FIRST customer!” or “Take the “white glove’ test…. your current janitorial company might fail it ….but we wouldn’t!”. Uh-huh, sure. Frankly, we’re not buying that load of malarkey and suggest that your customers aren’t either! But, if that’s NOT what customers want… what exactly is it that they do want? Fair question. And before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll tell you what they really want and how you can begin to give it to them. Thanks for watching our video – “Do Customers REALLY Want ‘White Glove’ Cleaning? But, don’t stop there … Video Blog: Just Being ‘Green’ Won’t Save Your Janitorial Business Friday, April 30th, 2010  It’s nearly all you hear about, isn’t it? How you better get your janitorial business on the ‘green train’…and fast! Well, here’s the shocker: Just being ‘green’ isn’t going to be enough to keep you growing profitably. Nope. It might be ‘politically correct’ to think that being ‘green’ is the answer to everything that ails your cleaning business – but it’s not. The good news is -before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” you’ll learn what we really think of the movement to go ‘green’ in the cleaning industry, as well as, what it can do for you and what it simply can’t. Then, will reveal how creating MGP’s, Measureable Guarantees of Performance in your cleaning business can grab your prospect’s attention MORE than the LOW prices offered by the low-balling outfits. Thanks for watching … Video: How to Start a Cleaning Business the RIGHT Way Thursday, April 29th, 2010  It’s NOT what you think. Really, this video isn’t about logos, business cards, bonding insurance or cleaning chemicals. So, if that’s what you’re looking for… this isn’t the place! But, if you want to hear what it really takes to not only survive but to have a cleaning business that’s fast-growing and profitable, you’re not going to want to miss this one! In this direct, ’tell-it -like-it-is’ video, we give you the answers you NEED to hear – and it’s probably NOT like anything you’ve heard on the topic before. So, sit down, buckle-up, and get ready to learn the ‘real deal’ about starting a janitorial business, that’s not just ‘in the game’, but ‘in the game – to WIN’! Thanks for watching “How to Start a Cleaning Business The RIGHT Way” But, don’t stop there – Be sure to check out … Video Blog: Reinvent Your Janitorial Business Before It’s Too Late Tuesday, April 27th, 2010  Is your janitorial business on track to thrive, survive or ‘take a dive’? Well, it’s going to go one of those three directions whether you like it or not – so you’re better off grabbing the steering wheel and turning things in the direction you want to go. Things have changed so dramatically in the economy and in the cleaning business; that much of what used to work yesterday, just doesn’t cut it anymore. The good news is – that before you’re done watching this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” you’ll learn how you can make dramatic, meaningful changes in your cleaning business that grab your prospect’s attention MORE than the LOW prices offered by the low-balling competition. Thanks for watching our video ‘Reinvent Your Janitorial Business Before It’s Too Late’; But, don’t stop there – Be sure to … Video Blog: Get THE Name of THE Decision Maker At THE Places You Want To Clean Friday, April 23rd, 2010  Stop wasting your money! Because that’s exactly what you’re doing if you don’t know THE name of THE decision makers at THE places you want to clean. All your time and money isn’t worth much if your marketing message never gets to the right person – the decision maker. So, what can you do? That’s easy – Start making S.M.A.R.T calls. And what are they? Well, just watch this short video and you’ll learn how you can discover a ton about your prospects including the name of the person in charge… nearly effortlessly. And before we’re done with this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we’ll reveal a nearly ‘magical’ script that can have even the toughest receptionist gladly volunteering to give you the vital contact information you need. Thanks for watching our video “How To Get THE Name of … Video: What’s the “Going Rate” to Bid Cleaning Contracts? Thursday, April 22nd, 2010  You’re NOT going to want to miss this one!! Why? Because in this direct, ’tell-it -like-it-is’ video, we give the answer you NEED to hear – and it’s probably NOT like anything you’ve heard on the topic before. So, sit down, strap yourself in, and watch this short, but powerful, video – where you’ll hear the ‘real deal’ about bidding janitorial cleaning jobs! And before we’re done, we’ll reveal what we think IS the key to bidding cleaning jobs competitively – and PROFITABLY. And that’s something worth knowing. Thanks for watching our video “What’s the “Going Rate” to Bid Cleaning Contracts?” But, don’t stop there – Be sure to check out our exciting NEW video series “Flip My Cleaning Business From Painful to PROFITABLE!” where we tackle everything from the rampant use of illegal workers to the devastating effects of the low-balling ‘big guy’ franchises … Video Blog: What Does the Ideal Client for Your Cleaning Business Look Like? Tuesday, April 20th, 2010  You want to get a bunch of them, new clients, that is, so, you better know exactly what they ‘look’ like before you go chasing after them, right? Right. Well, in this episode you’ll learn an easy way to know which are the janitorial jobs you want… and which you may want to steer clear of. You’ll see why having a ‘crystal clear’ idea of what your best accounts look like is the fast track to profitable target marketing. And before we’re done with this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” you’ll learn why knowing what to look for in your next ‘ideal’ cleaning customer may help you to find them easier and faster then ever before. Thanks for watching our video “What’s the Ideal Client for Your Cleaning Business Look Like?” Video Blog: The BEST Place to Find MORE Cleaning Business Friday, April 16th, 2010  We hear it all the time. Cleaning business big and small always want to know the BEST place to find MORE cleaning business – profitable cleaning jobs. In this episode, we reveal what many experts think that place is, and just as importantly – WHY. People have been surprised at the answer for years; will you be? Either way, before we’re done with this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” you’ll see why you may not have to go far to find the proven secret to growing your cleaning company quickly and profitably. Thanks for watching our video “The BEST Place to Find MORE Cleaning Business” But, don’t stop there – Be sure to check out our video “Are BIGGER Cleaning Jobs Right for Your Janitorial Business?” because we tackle that question head on – and the answer may surprise you. … Video Blog: Are BIGGER Cleaning Jobs Right For Your Janitorial Business? Tuesday, April 13th, 2010  It’s scary, isn’t it? Just the idea of bidding on the cleaning for a big, beautiful office building can be intimidating. It’s understandable – there ARE real things to consider before tackling larger cleaning projects. And we’ll talk about those considerations in this video. But, we’ll also talk about the equally as real – potential upside bigger accounts can mean to your cleaning business – if you can successfully learn to find, land and keep them. And before we’re done with this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we also reveal how ‘what you believe’ can be THE determining factor in how you ultimately decide whether to go BIG. Thanks for watching our video “Are BIGGER Cleaning Jobs Right For Your Janitorial Business?” But, don’t stop there – Be sure to check out our video “Can You Make a Lot … Video Blog: Can You Make A Lot More Money In Your Cleaning Business… Without a Lot More Work? Friday, April 9th, 2010  Is it really possible? Can you make a lot more money in your cleaning business…without a lot more work? Well, YES, just maybe! And in this fast paced video we explain how and why. So, ‘sit back and hang on’ because in this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we reveal how an insider secret the ‘big guys’ know about big jobs vs. little jobs could be the difference between you having a fun, growing, and profitable cleaning company… and one that’s floundering and frustrating to run. Thanks for watching our video “Can You Make a Lot More Money in Your Cleaning Business… Without a Lot More Work?” But, don’t stop there – Be sure to check out our video “Property Managed vs. Owner Occupied: Which Should Your Cleaning Business Target?” because we tackle that question head on; and … Video Blog: Dan and Tony’s Cleaning Business – Our Story Tuesday, April 6th, 2010  Embarrassing, shocking, or just plain FUNNY? You be the judge. That’s right, this is the episode where we share our real story… warts and all, in hopes you’ll see your cleaning business for what it can be – an incredible business jewel, waiting for you to discover – even though right now, it may not look or feel like that way! ‘Listen and watch’ the real-life story of how two friends from high school faced one pitfall, obstacle and ‘disaster’ after another, often armed with little more than determination and a good sense of humor. Feel free to simply sit back, relax and enjoy this episode of “Flip My Cleaning Business from Painful to PROFITABLE” – and think to yourself, “If these two guys can make it, anyone can!” It’s OK, we have ‘tough skin’ – that’s what living through the things described in this story we’ll do for you…. Video Blog: Property Managed vs. Owner Occupied: Which Should Your Cleaning Business Target? Friday, April 2nd, 2010  Property Managed vs. Owner Occupied? Which kind of building would be a better target market for your janitorial business? Be careful! You may be tempted to answer with a quick, “Well, both of them – it doesn’t matter!” Well, not so fast, because in this episode of “Flip My Cleaning Business from Painful to PROFITABLE!” we reveal how being aware of the differences between these two types of buildings can make the difference between having a fun, growing, and profitable cleaning company… and one that’s floundering and frustrating to run. Thanks for watching our video “Property Managed vs. Owner Occupied: Which Should Your Cleaning Business Target?” But, don’t stop there – Be sure to check out our video “How Can You Target Market Your Cleaning Business for Growth?” because we’re going to tackle that question head on; and the answer may surprise you. You’ll watch a few minutes of … VIDEO BLOG: How Can You Target Market Your Cleaning Business for Growth? Tuesday, March 30th, 2010  Who do you WANT to clean? Careful! You may be tempted to answer with a quick, “Well, everyone and anyone who needs cleaning! Right? “Well, not so fast. In this video we reveal how picking who you want to clean can make the difference between having a fun, growing, and profitable cleaning business… and one that’s floundering and frustrating to run. Thanks for watching our video “How Can You Target Market Your Cleaning Business for Growth?” But, don’t stop there – Be sure to check out our video “What’s the ONE Secret to Growing a Successful Cleaning Business?” because we’re going to tackle that question head on; and the answer may surprise you. You’ll hear in just a few minutes what it really takes to flip a cleaning business from painful to profitable. Want to flip yours? VIDEO BLOG: What’s the ONE Secret to Growing a Successful Cleaning Business? Friday, March 26th, 2010  Want the ONE secret to having a fun, fast growing and profitable cleaning business? Then, don’t miss this episode of our video series “Flip My Cleaning Business from Painful to PROFITABLE!”, because we’re going to tackle that question head on; and the answer may surprise you. You’ll hear in just a few minutes what it really takes to flip a cleaning business from painful to profitable. Want to flip yours? Thanks for watching our video “What’s the ONE Secret to Growing a Successful Cleaning Business?” But, don’t stop there – Be sure to check out our video “How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 2″ where we reveal a remarkable, insider’s strategy to beat the empty promising, low-balling cleaning franchises and national management companies. This simple, yet powerful, technique can instantly HIGHLIGHT the difference between you and your low-balling competition crystal clear. What … VIDEO BLOG: “How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 2″ Tuesday, March 23rd, 2010  How can you beat the price-cutting ‘big guys’? Well, in this episode of our video series “Flip My Cleaning Business from Painful to PROFITABLE!” we reveal a remarkable, insider’s strategy to beat the empty promising, low-balling cleaning franchises and national management companies. This simple, yet powerful, technique can instantly HIGHLIGHT the difference between you and your low-balling competition crystal clear. What could be more important than THAT? Thanks for watching our video “How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 2″ But, don’t stop there – Be sure to check out our video “How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 1″ where we ‘call out’ all those slick talking ‘big guys’ who have been making a mess of the cleaning business with their empty promises and low-ball prices. And, for the first time on video, we reveal what … The Bulldozer Story: Level The Playing Field For Independent Cleaning Businesses Monday, March 22nd, 2010
The Bulldozer Story? Really? This is about a bulldozer? Well, actually, yes, it is. You see, one night, when I came home from the office my wife had a gift for me – a bulldozer. Let me explain… It was one of those small trophies- the kind you get for playing little-league baseball during the summer. But instead of a little ballplayer sitting on top of the little square of black marble, mine had a yellow bulldozer! That’s right, a bulldozer, the small, toy, for you old enough to remember, “hot wheels” kind. But rather than saying “Summer League Champs!”, mine reads simply “Level The Playing Field!”. Sure, just words, but powerful ones, and full of meaning and hope. So, now, I guess it’s official; the whole family is on board! They all want to see Tony and I “kick – you know what” on our mission to “arm” cleaning folks with as many … VIDEO BLOG: How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 1 Friday, March 19th, 2010  “Someone’s got to say it!” So, if no one else will…we will! Don’t miss this episode of our video series “Flip My Cleaning Business from Painful to PROFITABLE!” where we ‘call out’ all those slick talking ‘big guys’ who have been making a mess of the cleaning business with their empty promises and low-ball prices. And, for the first time on video, we reveal what we believe is their hidden weakness, or ‘Achilles’ heel – and how independent cleaning companies can use it to their advantage NOW! Thanks for watching our video “How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 1″ But, don’t stop there – Be sure to check out our video “What’s Happened to the Cleaning Business?”, where we come out ‘blasting with both barrels’ revealing WHO we think is ‘killing’ the cleaning business with their slick talk, empty-promises and low-ball … The Secret To Spotting Great Employees Thursday, March 11th, 2010 Could This Be The SECRET to Spotting GREAT Employees for Your Cleaning Business? Want to hear my secret, non-scientific method, to spotting possibly great employees? Let me tell you a story… One day, at the car washed, I stumbled on what might be the easiest, most under-the-radar, way to spot a great potential employee, ever. It turns out, while waiting my turn to go through the car wash, I noticed As you might have guessed, before getting their wash, many people vacuum out their car using one of the quarter operated vacs lined up there in a row. But, only some of those ””vacuumers”” (is that a word?) actually takes Many simply left it all tangled up and simply threw it back up to hang in a knot. Others, the real slackers, just let it drop to the ground. No pride. None. But a handful were very different. … VIDEO BLOG: What’s Happened to the Cleaning Business? Tuesday, March 9th, 2010  Are you an independent cleaning business? If so, don’t miss this video! We come out ‘blasting with both barrels’ revealing WHO we think is ‘killing’ the cleaning business with their slick talk, empty-promises and low-ball prices…and what we intend to do about it. Cleaning Prospects Want YOU To Remember…And They’re Right! Wednesday, February 17th, 2010 Quick story… Early on, when we first got started in cleaning, I had a painful experience that taught me a valuable lesson. I hope you’ll learn the lesson and save yourself the pain. It starts with me taking a cleaning proposal out to Mary, the office manager at a steel processing company near downtown, one day. Things went pretty smoothly. We sat down together and went over everything in the proposal, talked about why they should choose us over our competitors, and ended up with me asking Mary if she’d like me to follow up in a week or so. Mary responded. “No, no need for that, I’ll look it over, and then call you back.” Fine, right? Uhmmmm…no – not fine. You see, I didn’t hear from Mary in a week. I didn’t hear from her after 2 weeks. In fact, I didn’t hear from at all. So, after a few weeks, I called her back saying, “Hi Mary, this is Dan with the … How “No Problem!” Can Be A Problem In Your Cleaning Business Friday, February 12th, 2010 You hear it all the time. People toss the phrase around so casually, thoughtlessly and often, it quickly begins to lose any real meaning, or value. And that’s the problem. What do I mean? When you spit out a fast “No problem, no problem” to nearly any, and every question asked by your customer or prospect, you can, if you’re not careful, begin to come across as simply trying to pacify the person asking the question rather than really giving them real, thought-out answers. Can you make sure you gather all the coffee mugs in the building, wash and dry them, and then return each of them to the desk they came from. No problem! Can you have one of your cleaning people stop back out to our building about 10:30 PM, just to touch up the lunchroom for about 45 minutes? No problem! Really?! How can everything be – “No problem!”? It’s ridiculous to think so. Your … Can You Give People What They Want? Tuesday, January 12th, 2010 Gravity, taxes, and oh, yeah, here’s the other seemingly immutable law – So, why even mention it? Well, because lately, we’ve been hearing some so-called cleaning experts say things like… “Customers don’t know what they’re talking about half the time. You’re the cleaning expert… You’ve got to tell them what they need and how much it’s going to cost; cased closed. That’s the only way to make money today. And, if they don’t like it – just wait; they’ll get tired of those cheap, fly-by-night cleaning company soon enough… and then they’ll come crawling back.” They’re frustrated. It’s understandable; it’s tough out there. But, to simply decide in the face of these challenges, to “take your baseball mitt and ball”, quit and go home…isn’t the answer. And even though it may feel good, temporarily, it misses the point, which is… It’s not about them. And it’s not about you or me. … “Bonded and Licensed and Insured”… Oh, My! Monday, January 4th, 2010 It’s got to stop. Really; overused phrases like the one above have been used so often and with so little affect that they can barely be called marketing messages anymore. The only thing worse might be… “FREE estimates”. When’s the last time you came across business prospects willing to pay for you to prepare a cleaning proposal? Don’t get me wrong, I’m not saying you can’t include them. There’s nothing wrong with pointing out, for example, that you’re insured. It’s fine; prospects want to know they’re dealing with a cleaning professional that protects his workers and customers. So, it’s not that. It’s just that those worn- out promotional lines are thrown out and highlighted in janitorial, office-cleaning brochures and marketing pieces as if they’re somehow ‘magic’ words to instant credibility, proof of your professional cleaning status, as well as the short cut to inspiring prospects to want to hire you. Sorry, but marketing slogans like that are likely too flat and too boring to get even one prospects to sit … |
I found your site online and let me say I am in awe of the CleanBid Program and I think anyone who doesn’t take advantage of it will be losing thousands of dollars in possible income! John W. Smith Smith Family Janitorial Tillsonburg, ON
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